This year has been no stranger to the luxury wellness landscape, as health-conscious consumers are inundated with the next best Pilates set, LED facial mask or miracle supplement. But over the last few months, the most recent wellness trend is something simpler. A bottle of water.
You may have noticed across your favourite influencer, creator, or celebrity feeds a glass bottle that looks more like a luxury accessory than something as simple as H2O. Loonen, co-founded by Clara Sieg and David Kimmel in December 2025, saw this wellness shift and need for clean living by launching a spring-sourced, contaminant - and plastic-free water served in a glass bottle.
Loonen is a bottled water company committed to purity, transparency, and responsible design, sourcing water from protected springs and filtering what others miss. Since December 2025, the brand has seen huge growth and is available across 2000 stores and restaurants and available to shop on Amazon.
Before Loonen, Sieg had helped brands grow for two decades, and it wasn’t until she was going through IVF that the idea behind Loonen was born:
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