This Week's Marketing Campaigns, News and Highlights

• Burberry go back to the city to mark its Autumn 2026 collection. Tapping into the London commuters returning to work after the summer, Burberry showcases its transitional pieces that move with seasons and schedules.

• Charlie Puth joins Lucky Brand as the lifestyle apparel’s latest brand ambassador, marking the brand’s next chapter in its continued commitment to music, with the campaign celebrating the connection between music and fashion.

• FRAME announces its second collaboration with Sotheby’s, the global leader in art, design, and luxury; the new collection merges FRAME’s craftsmanship with Sotheby’s timeless legacy. The campaign was shot around NYC and Sotheby’s new home at the Breuer.

• Dior celebrates Catherine Dior as they tease a new chapter of their bestselling fragrance Miss Dior. Holding a deeply personal place within the house of Dior as Christian Dior’s sister and the direct inspiration for the fragrance, she cultivated perfume flowers in the South of France, influencing the creative and botanical identity of Dior.

• For the launch of its new SoftMotion fabric Oner Actives, Founder Krissy Cela takes fans BTS in Hanoi to show the process and craftsmanship behind their new workout fits. This new style of founder BTS content showcases how consumers are expecting more from brands; they don’t just want to see the finished product; they want to see the design process, where it comes from, and have their input in every aspect of the process from first thread to final product.

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Since September 2021, Netflix has set up a new way to celebrate your favourite movies and TV shows with an OOH billboard on Sunset Boulevard.

The iconic billboards generate conversations and engagement across social media, creating a cultural stage that makes for even more traffic hold-ups on one of the busiest and most famous roads in LA.

But Netflix have taken interactive billboards to an entirely new level by having an actual man trapped inside their billboard, turning the OOH activation into a live performance. The stunt, in promotion of their latest film release, “The Last House”, runs from Thursday through to the weekend, building anticipation and hype for the film’s premiere.