Amber-Rose Badrudin won the Business/Finance bCreator of the Year Award at the ITV bCreator Awards 2025. We caught up with Amber-Rose after her win to talk about launching a business as a woman and balancing being informative with staying relatable online.
bCreator: What inspired you to start sharing your business journey online?
Amber-Rose: I started sharing my journey online because I noticed a real gap: there weren’t many female CEOs in the creator space openly documenting the process of becoming an entrepreneur - the highs, the lows, and everything in between - rather than just showcasing the polished creator lifestyle. I also wanted to start building a customer base for my business, and social media felt like the most powerful way to reach the people I wanted to help.
Photo by Zoe Griffin
bCreator: How do you balance being informative with staying relatable?
Amber-Rose: Authenticity is key! I place a huge importance on making sure that I’m accurately narrating my story whilst simultaneously packaging it in a way that’s digestible and adds value to my audience. I don’t aim to be relatable, I just keep true to myself - that in itself resonates with others.
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bCreator: What do you think is the biggest barrier to women launching their own businesses in the UK?
Amber-Rose: Unfortunately I feel there is a lack of support and tools to truly aid women in starting businesses. There are also many stereotypes that have to be broken in order to be taken ‘seriously’ instead of our male counterparts and that can be hugely intimidating. My biggest advice would be to always be strategic and plan ahead but go forward with your ideas regardless of the opinions of others - you can’t let outside noise get in the way of your goals.
The winning moment, captured by Kaye Ford
bCreator: How did it feel being announced as Business/Finance bCreator of the Year?
Amber-Rose: It’s a huge honour. Honestly, I’ve always felt like my “business” content is a bit unconventional - it’s become less about the business itself and more about documenting my journey, hitting my goals, and letting my followers see the deeper, messier parts of my life. I’ve always wanted to show people what’s possible when you back yourself, and I’m genuinely grateful that so many get to witness that in real time. If I can inspire even one young girl to start a business and believe she can build something from almost nothing, then I’ve done my job. Helping and inspiring people is what fulfils me, and I hope I can continue to be the role model I once wished I had.
A big thank you to Amber-Rose for taking part in our winner interview series. You can follow Amber-Rose on Instagram or TikTok.
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