Mr Lewis Blogs Gaming | Gaming bCreator of the Year

Lewis Edridge, of Mr Lewis Blogs Gaming, won Gaming bCreator of the Year at the ITV bCreator Awards 2025. We caught up with Lewis after his win to talk social media, achievements and what a dream brand collaboration would look like.

bCreator: What first inspired your passion for gaming?

Lewis: It all started with Pokémon. The 5 year old me who could never put down the Gameboy and took it all over the world with him. Looking back now and I realise how much of an escape it was for me, to hide from the world that seemed quite scary at the time. But it sparked something. It brought so much joy and connection to others who loved the same things. What started as hiding from the world actually opened me up to it and shaped who I’ve become.

Photo by Zoe Griffin Photo

bCreator: What is your favourite social media platform and why?

Lewis: I’ve been using YouTube from when I started creating content in 2011, TikTok for the last 5 years but I have never seen so much community since I created my Instagram account at the beginning of the 2025. To me community is so important, not only connecting with people, but other creators and through Instagram i’ve met so many incredible and passionate people. To have the means to share a more personal side of creating content or even my day to day with people who follow me has been so much fun. But the thing I never expected was to have brands reach out, or even watch and enjoy the videos I make. Everyday brings another surprise, or brings another friend.

bCreator: What’s been your proudest gaming moment this year?

Lewis: This year has been incredible. From working with dream brand, to being invited to events and making new friends through them. But the moment that means the most is much simpler. Creating a series of videos that brought people together through emotions. We can cry at films, and everyday situations, but there seems to still be a stigma about crying at video games, and what shocked me is seeing a community of people coming together to say ‘I felt that way too’. It sparked so much conversation about why people felt that way, and what their favourite moment was in a game, that they all came together to discuss it. Seeing it flood through not only made me happy but also that I wasn’t alone in my feelings as well.

bCreator: What was your favourite thing about the ITV bCreator Awards 2025?

Lewis: The people. If it wasn’t be the ITV bCreator Awards I wouldn’t have met so many talented people. Just from the nomination, it gave me the chance to connect with other creators, of whom some I’ve followed for years. It was amazing to celebrate everyone in that room who have said no to giving up on what they love to do. It left the evening not looking at it as an awards event, but a place where I could see some friends, meet other incredible people and make new connections.

bCreator: If you could collaborate with any gaming brand, who would it be? And what would your ideal collaboration look like?

Lewis: For me, I’d love to collaborate with a brand to make something come to life, whether that be Xbox, Playstation, Nintendo or the studios who create these incredible games. I want to create a series of videos, or streams that focus on bringing brands and creators together to raise money for Mental Health in Gaming. To not only celebrate what we love to do, but to eliminate the stigma for mental health as well. To say it’s okay to talk, that it’s okay to cry, it’s okay to game. There’s a lot of scary things happening in our world at the moment, and I know for a lot of people gaming is an escape from that. So let’s create something fun, with some amazing people, and start creating change instead of talking about it.

A big thank you to Lewis for taking part in our winner interview series. You can follow Lewis on Instagram here.