Jack Chesher (Living London History) | Travel bCreator of the Year 2025

Jack Chesher runs the travel account Living London History, guiding followers through the city streets to uncover London’s most surprising, hidden, and fascinating stories. With over 750,000 Instagram followers and a bestselling book to his name, Jack’s knowledge of the city’s history is seemingly endless. In October last year, he was awarded Travel Creator of the Year. With so much of London’s history to explore through his work, we were keen to learn more about the origins of Living London History itself. Here’s our post-awards catch-up with Jack…

bCreator: You’ve brought London’s past to life - what first drew you to its hidden stories?

Jack: I grew up in Essex, not far from London, so what first drew me to London was thinking of it as this place of day trips, theatre trips or going to museums. When I properly moved to London, it was during the pandemic and, when I could, I got out exploring the city and became a bit obsessed with discovering its hidden corners and overlooked historical treasures. Everyone knows London is a historical city but I think what really drew me in was realising that what I knew was just the tip of the iceberg and there was an endlessly fascinating array of places that are a bit more off the beaten track.

bCreator: What’s your favourite thing about creating content online? And which is your favourite platform to create content for - and why?

Jack: What I most enjoy about creating content online is simply sharing my passion for London and history more generally. The beauty of social media is that whatever your niche is, you will find an audience. I have always felt most at home on Instagram. I have found it to be where there is the greatest sense of a community and common interest.

bCreator: What advice would you give to someone thinking of becoming a content creator? Is there anything that you wish you’d known before launching your channels?

Jack: I would say, focus on quality. Quality over quantity definitely, although consistency is important. If you are providing value and good quality content then people will watch and appreciate what you are doing. Be authentic, if you are passionate about something that will come across, having slick presentation skills is less important than you think. Try and learn as you go along - think about why a video did not do quite so well as another one and try out something slightly different next time. Finally, I would say, be persistent. It is very easy to give up in the early stages of something because it takes time to hit your stride, but keep pressing ahead and, if you are also doing the above tips, you will start to get traction.

bCreator: What’s one corner of London everyone should visit and why?

Jack: This is a hard question! There are so many. I would say, generally, people do not often explore enough of the City of London. This is the oldest part of the city, where the Romans established Londinium, but is also very modern, it is the financial district today. But tucked away amongst the skyscrapers you will find Roman ruins (The Mithraeum beneath the Bloomberg building, or the Roman amphitheatre at the Guildhall Art Gallery), medieval churches (All Hallows by the Tower, St Helen’s Bishopsgate), hidden pubs (the Jamaica Winehouse or the George and Vulture) and so much more.

bCreator: How did it feel being announced at Travel bCreator of the Year?

Jack: It felt amazing! It was very unexpected because I was up against some incredible competition, but I was delighted to win. It was generally also a great evening and I met lots of other lovely creators and people who work in the industry.

Thank you Jack for participating in our Winner Interview series. You can follow Jack on Instagram here.

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