PR analytics
PR software to track your results and report to your manager
PR reporting isn't just in having a good understanding of your impact. Over 60% of PR budgets are linked to measurable business outcomes such as leads, sales or web traffic.
PR analytics
PR software to track your results and report to your manager
PR reporting isn't just in having a good understanding of your impact. Over 60% of PR budgets are linked to measurable business outcomes such as leads, sales or web traffic.
PR analytics
PR software to track your results and report to your manager
PR reporting isn't just in having a good understanding of your impact. Over 60% of PR budgets are linked to measurable business outcomes such as leads, sales or web traffic.
Trusted by pr teams around the world
Trusted by pr teams around the world
Trusted by pr teams around the world
If you can’t measure it, you can’t prove it
Clicks and likes won’t win you budget. Get real-time insights that actually matter, track your coverage like a pro and present the impact of your efforts, all from one integrated platform.
Improve your PR strategy with decisions based on real-time data
Unlock actionable insights by organizing your PR outcomes in one platform
Collect your coverage in one place to measure your success
Discover media opportunities before they become missed chances
Prove the worth of your PR efforts with polished reports that are easy to share
Improve your PR strategy with decisions based on real-time data
Unlock actionable insights by organizing your PR outcomes in one platform
Collect your coverage in one place to measure your success
Discover media opportunities before they become missed chances
Prove the worth of your PR efforts with polished reports that are easy to share
Say goodbye to...
Flying blind without data makes you doubt the impact of your PR strategy
You're collecting your coverage in various places with no overview
Not knowing what works and what doesn't encourages repeat mistakes
Missing key opportunities because you're missing actionable insights
Inability to prove your PR success puts your budget at risk
“95% of our PR.co press release clicks turn into stories, boosting media presence and simplifying tracking. The platform’s analytics give us clear insights into media performance, helping us refine our strategies.”
Mario Gonzalez
- Founder
Key features
Transform guesswork into confidence
Newsroom analytics
Learn from newsroom traffic
Track everything from views, traffic sources, visitor locations and devices in one simple newsroom analytics dashboard. See historical trends, discover new backlinks and uncover actionable insights to refine your strategy, improve content and drive measurable PR results.
Newsroom analytics
Learn from newsroom traffic
Track everything from views, traffic sources, visitor locations and devices in one simple newsroom analytics dashboard. See historical trends, discover new backlinks and uncover actionable insights to refine your strategy, improve content and drive measurable PR results.
Newsroom analytics
Learn from newsroom traffic
Track everything from views, traffic sources, visitor locations and devices in one simple newsroom analytics dashboard. See historical trends, discover new backlinks and uncover actionable insights to refine your strategy, improve content and drive measurable PR results.
Aggregate metrics
Historical insights
Get a complete overview of your work and the efforts of your team with our aggregate metrics that show you in a convenient fashion the amount of campaigns published, emails sent, newsletters sent, subscriber sign-ups and many more useful metrics.
Aggregate metrics
Historical insights
Get a complete overview of your work and the efforts of your team with our aggregate metrics that show you in a convenient fashion the amount of campaigns published, emails sent, newsletters sent, subscriber sign-ups and many more useful metrics.
Aggregate metrics
Historical insights
Get a complete overview of your work and the efforts of your team with our aggregate metrics that show you in a convenient fashion the amount of campaigns published, emails sent, newsletters sent, subscriber sign-ups and many more useful metrics.
Email analytics
Know who opens your pitch
Email campaigns are essential to PR, but tracking their success isn't always easy. PR.co's email analytics show who opened your emails, clicked links or unsubscribed. Turn real-time data into actionable insights to improve your strategy, boost outreach, and get better results.
Email analytics
Know who opens your pitch
Email campaigns are essential to PR, but tracking their success isn't always easy. PR.co's email analytics show who opened your emails, clicked links or unsubscribed. Turn real-time data into actionable insights to improve your strategy, boost outreach, and get better results.
Email analytics
Know who opens your pitch
Email campaigns are essential to PR, but tracking their success isn't always easy. PR.co's email analytics show who opened your emails, clicked links or unsubscribed. Turn real-time data into actionable insights to improve your strategy, boost outreach, and get better results.
Coverage report
Collect and enrich coverage
Bring all your media mentions together in one place with a comprehensive coverage report. Instead of managing multiple spreadsheets, build a searchable database for media coverage tracking. We'll automatically enrich every clipping with relevant information so you can measure your impact over time.
Coverage report
Collect and enrich coverage
Bring all your media mentions together in one place with a comprehensive coverage report. Instead of managing multiple spreadsheets, build a searchable database for media coverage tracking. We'll automatically enrich every clipping with relevant information so you can measure your impact over time.
Coverage report
Collect and enrich coverage
Bring all your media mentions together in one place with a comprehensive coverage report. Instead of managing multiple spreadsheets, build a searchable database for media coverage tracking. We'll automatically enrich every clipping with relevant information so you can measure your impact over time.
Campaign analytics
Summarize your campaigns
Create an overview of your work with automated campaign analytics and PR reporting. See total views, audience locations, top-clicked links and email analytics for every press release, blog post or announcement. Link your media coverage for a complete picture you can share with stakeholders.
Campaign analytics
Summarize your campaigns
Create an overview of your work with automated campaign analytics and PR reporting. See total views, audience locations, top-clicked links and email analytics for every press release, blog post or announcement. Link your media coverage for a complete picture you can share with stakeholders.
Campaign analytics
Summarize your campaigns
Create an overview of your work with automated campaign analytics and PR reporting. See total views, audience locations, top-clicked links and email analytics for every press release, blog post or announcement. Link your media coverage for a complete picture you can share with stakeholders.
Team usage reports
Monitor team performance
See what your team is working on with team usage reports that make it easy to monitor activity across PR.co. Track platform adoption, recent activity and engagement so you can better understand team performance and identify opportunities for improvement.
Team usage reports
Monitor team performance
See what your team is working on with team usage reports that make it easy to monitor activity across PR.co. Track platform adoption, recent activity and engagement so you can better understand team performance and identify opportunities for improvement.
Team usage reports
Monitor team performance
See what your team is working on with team usage reports that make it easy to monitor activity across PR.co. Track platform adoption, recent activity and engagement so you can better understand team performance and identify opportunities for improvement.
PR CRM metrics
Quantify your relationships
Every interaction in your PR CRM, from adding contacts to sending emails and tracking engagement, creates valuable data. Our PR CRM metrics transform that activity into actionable insights that help you strengthen media relationships and improve outreach over time.
PR CRM metrics
Quantify your relationships
Every interaction in your PR CRM, from adding contacts to sending emails and tracking engagement, creates valuable data. Our PR CRM metrics transform that activity into actionable insights that help you strengthen media relationships and improve outreach over time.
PR CRM metrics
Quantify your relationships
Every interaction in your PR CRM, from adding contacts to sending emails and tracking engagement, creates valuable data. Our PR CRM metrics transform that activity into actionable insights that help you strengthen media relationships and improve outreach over time.
Shareable reports
Share with stakeholders
Share your PR reports securely with clients, executives or your manager using a private link. Stakeholders can access your reports instantly, no PR.co account required, making PR reporting simple and transparent.
Shareable reports
Share with stakeholders
Share your PR reports securely with clients, executives or your manager using a private link. Stakeholders can access your reports instantly, no PR.co account required, making PR reporting simple and transparent.
Shareable reports
Share with stakeholders
Share your PR reports securely with clients, executives or your manager using a private link. Stakeholders can access your reports instantly, no PR.co account required, making PR reporting simple and transparent.
Media monitoring
Automatic coverage reports
Discover where your brand's been mentioned with our AI-powered media monitoring service. Automatically collect mentions for continuous media coverage tracking and build comprehensive coverage reports that show your PR impact over time.
Discover media monitoring.
Media monitoring
Automatic coverage reports
Discover where your brand's been mentioned with our AI-powered media monitoring service. Automatically collect mentions for continuous media coverage tracking and build comprehensive coverage reports that show your PR impact over time.
Discover media monitoring.
Media monitoring
Automatic coverage reports
Discover where your brand's been mentioned with our AI-powered media monitoring service. Automatically collect mentions for continuous media coverage tracking and build comprehensive coverage reports that show your PR impact over time.
Discover media monitoring.
Easy exports
Export data with a click
You can export your analytics and metrics with the click of a button for it to be used in external reporting tools. Everything can be downloaded in the convenient and compatible CSV data format. In some cases you're even able to pick the exact data range you'd like to export as well.
Easy exports
Export data with a click
You can export your analytics and metrics with the click of a button for it to be used in external reporting tools. Everything can be downloaded in the convenient and compatible CSV data format. In some cases you're even able to pick the exact data range you'd like to export as well.
Easy exports
Export data with a click
You can export your analytics and metrics with the click of a button for it to be used in external reporting tools. Everything can be downloaded in the convenient and compatible CSV data format. In some cases you're even able to pick the exact data range you'd like to export as well.
Key benefits
Aggregate dashboards
Shareable reports
Team usage reports
Built for large PR teams
Analytics integrations
Easy exports
Frequently asked questions
What's the difference between PR analytics and media monitoring?
Media monitoring tells you where your brand is being mentioned. PR analytics tells you what those mentions achieved.
Media monitoring helps you discover and collect coverage across news sites and publications. PR analytics goes a step further by combining media coverage with newsroom traffic, email performance, campaign results, and other metrics to help you measure the overall impact of your campaigns. Together, they give you a complete picture of your PR performance.
What is PR analytics?
PR analytics is the process of measuring the performance of your PR activities. It helps you understand what's working by tracking metrics like newsroom traffic, media coverage, email engagement, campaign performance, and audience reach. With the right data, you can measure the impact of your campaigns and refine your strategy to prove the value of PR to stakeholders.
Is there a way to monitor team performance within PR.co?
PR.co’s team usage reports show how active each team member is, what they’ve published, and when they last logged in, which is especially helpful for managers tracking productivity.
Can I track journalist engagement with press releases or pitches?
Detailed metrics are available to track journalist engagement with your press releases and pitches. Insights include key interactions such as opens, clicks, bounces, and unsubscribes. These metrics provide a clear understanding of how your content performs, allowing you to refine your PR strategies for improved outcomes. Recognizing engagement patterns helps you tailor your campaigns, build stronger media connections, and drive greater impact.
Can I export reports to share results with stakeholders?
Yes! PR.co’s Site Analytics comes with the ability to generate shareable reports effortlessly. With just a click, you can compile tailored reports that include valuable metrics like audience reach, campaign performance, and user engagement. These customizable reports save time when sharing results with internal teams or stakeholders.
Can I measure results from my PR campaigns and newsroom performance with PR.co?
Absolutely. PR.co’s PR Analytics helps you evaluate the success of your PR efforts by providing detailed statistics on engagement. It tracks how many people visited your newsroom, how they navigated to your releases, how they interacted with your email campaign, which pages or media kits captured the most attention, and more.
With these insights, you can compare campaigns, refine your strategy, and focus on what works best.
Can I integrate PR.co with Google Analytics or other SEO tools?
Absolutely! By integrating Google Analytics with your newsroom, you'll be able to check everything about your newsroom's acquisition channels, unique views and visitors' demographics directly from your Google Analytics dashboard.
Frequently asked questions
What's the difference between PR analytics and media monitoring?
Media monitoring tells you where your brand is being mentioned. PR analytics tells you what those mentions achieved.
Media monitoring helps you discover and collect coverage across news sites and publications. PR analytics goes a step further by combining media coverage with newsroom traffic, email performance, campaign results, and other metrics to help you measure the overall impact of your campaigns. Together, they give you a complete picture of your PR performance.
What is PR analytics?
PR analytics is the process of measuring the performance of your PR activities. It helps you understand what's working by tracking metrics like newsroom traffic, media coverage, email engagement, campaign performance, and audience reach. With the right data, you can measure the impact of your campaigns and refine your strategy to prove the value of PR to stakeholders.
Is there a way to monitor team performance within PR.co?
PR.co’s team usage reports show how active each team member is, what they’ve published, and when they last logged in, which is especially helpful for managers tracking productivity.
Can I track journalist engagement with press releases or pitches?
Detailed metrics are available to track journalist engagement with your press releases and pitches. Insights include key interactions such as opens, clicks, bounces, and unsubscribes. These metrics provide a clear understanding of how your content performs, allowing you to refine your PR strategies for improved outcomes. Recognizing engagement patterns helps you tailor your campaigns, build stronger media connections, and drive greater impact.
Can I export reports to share results with stakeholders?
Yes! PR.co’s Site Analytics comes with the ability to generate shareable reports effortlessly. With just a click, you can compile tailored reports that include valuable metrics like audience reach, campaign performance, and user engagement. These customizable reports save time when sharing results with internal teams or stakeholders.
Can I measure results from my PR campaigns and newsroom performance with PR.co?
Absolutely. PR.co’s PR Analytics helps you evaluate the success of your PR efforts by providing detailed statistics on engagement. It tracks how many people visited your newsroom, how they navigated to your releases, how they interacted with your email campaign, which pages or media kits captured the most attention, and more.
With these insights, you can compare campaigns, refine your strategy, and focus on what works best.
Can I integrate PR.co with Google Analytics or other SEO tools?
Absolutely! By integrating Google Analytics with your newsroom, you'll be able to check everything about your newsroom's acquisition channels, unique views and visitors' demographics directly from your Google Analytics dashboard.
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