GEO
PR software to get your brand cited by LLMs
Your audience is turning to AI for their answers. Build up your online presence with PR.co's GEO-optimized publishing platform and ensure your brand is cited as a trusted source.
GEO
PR software to get your brand cited by LLMs
Your audience is turning to AI for their answers. Build up your online presence with PR.co's GEO-optimized publishing platform and ensure your brand is cited as a trusted source.
GEO
PR software to get your brand cited by LLMs
Your audience is turning to AI for their answers. Build up your online presence with PR.co's GEO-optimized publishing platform and ensure your brand is cited as a trusted source.
Trusted by pr teams around the world
Trusted by pr teams around the world
Trusted by pr teams around the world
PR is the best way to have your brand recommended by AI chatbots
High-quality owned media content as well as earned media coverage help AI platforms like ChatGPT, Gemini, and Perplexity recommend your brand to your audience.
Use our LLM-optimized platform to publish your PR content the right way.
Answer your audience's questions on Google AI Overview, ChatGPT, Claude and Perplexity.
We handle all the technical work for you and make sure AI crawlers get priority.
Build a steady flow of inbound referral traffic from AI to your PR content.
Measure your AI impact and referral traffic.
Use our LLM-optimized platform to publish your PR content the right way.
Answer your audience's questions on Google AI Overview, ChatGPT, Claude and Perplexity.
We handle all the technical work for you and make sure AI crawlers get priority.
Build a steady flow of inbound referral traffic from AI to your PR content.
Measure your AI impact and referral traffic.
Say goodbye to...
Optimizing for Generative AI is tricky.
The developments in GEO move so quickly, it's hard to keep up.
Keeping track of your AI referrals is hard.
Your commercial team demands that you optimize your PR content.
"PR.co makes it very easy for people and machines to source information about our brand.”
Daniel Hernandez Lyon
- Global Communications Director
Key features
How we optimize for AI
Optimized HTML
Semantic content
Our software makes sure your content is optimized under the hood to allow crawlers from ChatGPT, Google, etc. to move through your online newsroom in a breeze.
Optimized HTML
Semantic content
Our software makes sure your content is optimized under the hood to allow crawlers from ChatGPT, Google, etc. to move through your online newsroom in a breeze.
Optimized HTML
Semantic content
Our software makes sure your content is optimized under the hood to allow crawlers from ChatGPT, Google, etc. to move through your online newsroom in a breeze.
JSON-LD
Structured data
For all relevant content, we make sure your website will provide schema.org compatible structured data to instruct crawlers to understand what your content is, what it is about and how it relates to other entities.
JSON-LD
Structured data
For all relevant content, we make sure your website will provide schema.org compatible structured data to instruct crawlers to understand what your content is, what it is about and how it relates to other entities.
JSON-LD
Structured data
For all relevant content, we make sure your website will provide schema.org compatible structured data to instruct crawlers to understand what your content is, what it is about and how it relates to other entities.
Bots & crawlers
Bot traffic handling
Websites often face bot traffic that impacts performance, prompting firewalls to block bots. But it’s vital to allow important ones through. We’ve solved this and monitor it for you.
Bots & crawlers
Bot traffic handling
Websites often face bot traffic that impacts performance, prompting firewalls to block bots. But it’s vital to allow important ones through. We’ve solved this and monitor it for you.
Bots & crawlers
Bot traffic handling
Websites often face bot traffic that impacts performance, prompting firewalls to block bots. But it’s vital to allow important ones through. We’ve solved this and monitor it for you.
Localization
Local questions, local answers
In SEO, having local content to address local questions is a major advantage. Similarly, when an LLM answers a question in a local language, it prioritizes content written in that language. We ensure these systems find, index, and handle your content correctly for maximum visibility.
Localization
Local questions, local answers
In SEO, having local content to address local questions is a major advantage. Similarly, when an LLM answers a question in a local language, it prioritizes content written in that language. We ensure these systems find, index, and handle your content correctly for maximum visibility.
Localization
Local questions, local answers
In SEO, having local content to address local questions is a major advantage. Similarly, when an LLM answers a question in a local language, it prioritizes content written in that language. We ensure these systems find, index, and handle your content correctly for maximum visibility.
SEO performance
Good SEO is the foundation
Many AI recommendations are driven by quick behind-the-scenes Google searches. That’s why nailing your SEO strategy is absolutely essential.
Learn about SEO.
SEO performance
Good SEO is the foundation
Many AI recommendations are driven by quick behind-the-scenes Google searches. That’s why nailing your SEO strategy is absolutely essential.
Learn about SEO.
SEO performance
Good SEO is the foundation
Many AI recommendations are driven by quick behind-the-scenes Google searches. That’s why nailing your SEO strategy is absolutely essential.
Learn about SEO.
Google News
Publish on Google News
With your newsroom content published on Google News, you'll stay ahead of the competition and makes sure you'll be used in answers to timely questions.
Google News
Publish on Google News
With your newsroom content published on Google News, you'll stay ahead of the competition and makes sure you'll be used in answers to timely questions.
Google News
Publish on Google News
With your newsroom content published on Google News, you'll stay ahead of the competition and makes sure you'll be used in answers to timely questions.
Key benefits
SEO-friendly newsrooms
Structured data
Fast-loading pages
Mobile-optimized pages
Multi-language support
Continuous platform improvements
Frequently asked questions
Why is PR important for Generative Engine Optimization (GEO)?
PR is essential for GEO because AI platforms rely on credible, authoritative sources to provide accurate answers. High-quality owned media, earned media coverage, and well-structured online newsrooms act as trusted references that AI chatbots cite when generating responses.
By consistently publishing strong PR content through an optimized online newsroom, you increase the chances that AI will cite your brand as a reliable source in its answers.
How do you optimize PR content for Google AI Overview and AI search results?
To appear in Google AI Overviews, your content needs to load quickly, work seamlessly on mobile, use semantic HTML, and include structured data (like schema.org). It's also essential to answer real user questions clearly and concisely. AI pulls from high-ranking content, so traditional SEO still plays a key role.
PR.co handles all the technical setup for you, so your newsroom is automatically GEO-optimized. That way, you can focus on creating valuable, high-quality PR content that’s more likely to be cited by AI and surfaced in search.
What is Generative Engine Optimization (GEO) and how does it work?
Generative Engine Optimization (GEO) is the practice of optimizing content so AI platforms can easily find, understand, and cite your brand as a trusted source. Unlike traditional SEO, GEO focuses on making content accessible to AI crawlers from ChatGPT, Google AI, Claude, and Perplexity.
This involves using optimized HTML with semantic content, implementing JSON-LD structured data, proper bot traffic handling, and ensuring your content answers audience questions in a format that AI systems can easily parse and recommend to users seeking information in your industry.
Will my online newsroom help me rank in LLMs?
Yes, your PR.co newsroom can contribute to ranking in language learning models (LLMs). By hosting high-quality, well-organized, and easily accessible news, the platform ensures the information it contains is readily discoverable, making it possible to be referenced by language-based AI systems.
Frequently asked questions
Why is PR important for Generative Engine Optimization (GEO)?
PR is essential for GEO because AI platforms rely on credible, authoritative sources to provide accurate answers. High-quality owned media, earned media coverage, and well-structured online newsrooms act as trusted references that AI chatbots cite when generating responses.
By consistently publishing strong PR content through an optimized online newsroom, you increase the chances that AI will cite your brand as a reliable source in its answers.
How do you optimize PR content for Google AI Overview and AI search results?
To appear in Google AI Overviews, your content needs to load quickly, work seamlessly on mobile, use semantic HTML, and include structured data (like schema.org). It's also essential to answer real user questions clearly and concisely. AI pulls from high-ranking content, so traditional SEO still plays a key role.
PR.co handles all the technical setup for you, so your newsroom is automatically GEO-optimized. That way, you can focus on creating valuable, high-quality PR content that’s more likely to be cited by AI and surfaced in search.
What is Generative Engine Optimization (GEO) and how does it work?
Generative Engine Optimization (GEO) is the practice of optimizing content so AI platforms can easily find, understand, and cite your brand as a trusted source. Unlike traditional SEO, GEO focuses on making content accessible to AI crawlers from ChatGPT, Google AI, Claude, and Perplexity.
This involves using optimized HTML with semantic content, implementing JSON-LD structured data, proper bot traffic handling, and ensuring your content answers audience questions in a format that AI systems can easily parse and recommend to users seeking information in your industry.
Will my online newsroom help me rank in LLMs?
Yes, your PR.co newsroom can contribute to ranking in language learning models (LLMs). By hosting high-quality, well-organized, and easily accessible news, the platform ensures the information it contains is readily discoverable, making it possible to be referenced by language-based AI systems.
15-min demo
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