"DTC Doesn't Work Anymore." So What Is The Future of CPG Startups?
Gone are the days of quick startups with fun social media marketing
From My Perspective
Writing about the shifts in growth marketing strategies and consumer behavior from an entrepreneurial Gen Z perspective. Always open to discussion.
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Dormant Last read · last published · next check
Read 3 days ago and current, but nothing has been published for 2 years.
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Inclusive or Unfocused? Lululemon's Founder Speaks Again.
More brands are attempting to be inclusive - internally and externally. Removing barriers that isolated certain customers. What does this mean for the "posh", high-end brands of the world?
Welcome 🎉
Welcome to my Substack! I’m more than happy to have you here with me as I embark on this new endeavor as a writer, bringing my thoughts to you all. This site is really a space for me to trigger open discussion on topics regarding marketing, branding, entrepreneurship from the Gen Z perspective. The global economy, political state, and societal norms and expectations have shifted greatly since the…