RSS Amplifier

Blog

The Business of Adulting

An insider's edge on what your family buys, uses, and signs up for (plus the systems that keep it all running).

andreawightwick.substack.comSource feed ↗20 posts

Live Last read · last published · next check

Written by

Latest posts

How We Keep After School Sports From Eating Our Family Alive

The one-page system we use every school year to decide what our family actually says yes to (free download inside).

An Ode to the Car I Was Never Supposed to Buy

After nine years, I handed the keys to a sixteen-year-old who has wanted it for six of them. Here's what a Jeep taught a career marketer about being an outlier.

2026 Grocery Trends and How to Spot the Marketing Gimmicks

A CPG insider breaks down the biggest 2026 consumer and grocery trends, from protein snacks to hydration claims, and explains how to shop smarter without falling for marketing hype.

The Big Gift Guide

Teens, tweens, spouses, corporate gifts, and stuffing your own stocking. Got you covered here.

Why We Stopped Hosting Thanksgiving and Went to the Beach Instead

From newborn chaos to family pressure, hosting Thanksgiving just wasn’t worth it. This is the story of dropping that ball on purpose, creating a new tradition at the beach, and practical ideas for a low-stress, low-cost holiday—whether you host or opt out.

Before You Tap “Accept”: A Less‑Stress Guide to Health Apps, HIPAA privacy, & Your Data

A less‑stress guide to health apps and HIPAA privacy: how to read privacy labels, spot data brokers in a privacy policy or terms and conditions, and protect your period tracker data.

5 Things to Know Before Your First Mammogram

The Mammogram Survival Guide

The AI Sandwich Theory: Why Humans Still Bookend the Magic

If you’ve been playing with GenAI tools like ChatGPT (or “Chatty,” as I lovingly call it), you’ve probably realized something: AI works best when it’s part of a sandwich.

The Tech Reset: Raising Digitally Literate Kids (Without Losing Your Mind)

After a miss on our family phone, we hit reset. Here’s how we’re rebuilding digital literacy with simple guardrails, real talk, and tools that do the heavy lifting.

Raising Capable Kids: Teaching Situational Awareness Through Play

Practical ways to build situational awareness in kids and adults—through play, confidence-building, and everyday life skills.

Life After 40; Stay Sharp, Stay Agile

Or, get sharper and more agile. We're tired now and doing our best.

Why I Close My Kitchen at Lunchtime

(and you might want to try it. too)

Why You Need a Rage Walk (and How to Start One)

Here’s how weekly walks with a friend can transform your mood, strengthen bonds, and give you a healthier way to process life’s daily chaos.

The 10-Second Mood Booster You’re Not Using (But Should Be)

Ever start the day in a terrible mood and just…stay there?

An Ex-Consultant Manages Back-To-School havoc

The systems, tools, habits, and routines that make it somewhat sane around here

The Quiet Birthday: Why I Took Mine Off the Internet

A marketer explains how she raged against the algorithm and why

1,000 Books Before Kindergarten: How We Made Reading a Daily Habit (and Why You Should Too)

I’ll be honest with you—the number one thousand sounded a little absurd at first.

The 5 Circles of Friendship

(and Why You're Not a Bad Friend)

Why Gen Z’s “Fridge Cigarette” Hits So Hard (and Feels So Good)

There’s something undeniably delicious about doing something just a little bad.

Why I Don’t Schedule Meetings on Fridays (or after 4PM)

Over 20 years ago, during my first corporate job, something unusual happened.