Cultural liquidity
How market-makers, speculators, arbitrageurs, hedgers and the regulators move culture
The Sociology of Business
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Latest posts
4 types of brand worlds
What kind of world are you building, what is its center of gravity, and what organizational and creative infrastructure do you need to build it?
Fandom is not a marketing channel
Fads are not fandoms, and how to avoid value inflation via social contagion
3 types of brand gravity
Find things that can't be copied
In Defense of Brand Myth
Protecting heritage in the age of slop
New new rules of brand marketing
Revisiting the operating system
Tasteful
A one-day summit on cultural capital, October 15th, Cherry Lane Theater
Attack of the gimmick
What marketing girlies don't know
The reign of the mighty creator
The currency of opinion
Assembling a cultural portfolio
Core holdings, tactical moves, and how to manage cultural volatility
Tasting menu
5 ways of turning cultural capital into financial capital
The Sellout
Anthropic's IPO is doing to AI safety what LVMH did to luxury
For cultural products, context is everything
The "Backrooms" shocker
What can the World Cup tell us about the future of cultural IP?
Why the World Cup is still the most underpriced cultural asset
Artmaxxing
Why is fashion obsessed with art?
Cultural derivatives
Cultural capital is the leading indicator of financial capital
Culture is the new balance sheet
The best business models come from culture
Paying the price
Price architecture = perception architecture
What Rick Rubin and Duomo have in common
Taste as brand strategy
The cultural flywheel
How brands use cultural products to build communities
Playing the wrong game
How social media started to work against brands