I am back from the hidden corners of Europe where I enjoyed low-key luxury, which is actually a simple, tactile, local and real experiences that require effort and delayed gratification. Basically, how people used to live before social media and Bernard Arnault ruined everything. On that note, travel is definitely not cool anymore so find another aspiration or a destination that no one goes and is hard to get to. The first Classroom from a few weeks back was about Cultural Capital, and some of the recording is here. Next one is coming soon. Finally, I am excited about the lineup for the Tasteful, which we will share in a couple of weeks. The whole thing is shaping up as a great event, secure your spot here.
Earlier this summer, and for the first time in two years, Burberry reported operating profit of 115 million pounds. Revenues were flat, but this is good news despite the share price drop (which was tied to the vague annual forecast). The operating profit growth marks Burberry’s recovery from the 3 million pounds losses from the previous year.
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Burberry strategically activated cultural market actors. More specifically, it orchestrated market makers, speculators, arbitrageurs, hedgers and regulators in such
Behind the paywall is the full analysis on how cultural market makers, speculators, arbitrageurs, hedgers and regulators connect brand actions with business.
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