At the Amela Frequency 📡, every Monday, we reflect on tech news, share thoughts from our network ✍️, and hand you tools and frameworks for early-stage builders ⚒️. If you’re building (or dreaming about it), you’re in the right place.
Hi Amelxs👋
This week I finished Start With Yourself by Emma Grede, and it has been a phenomenal read. I highly recommend it to all people regardless of their gender, but specially to women!
I’ve mentioned Emma before in our resources, mostly through podcasts or interviews, but this felt different.
Because reading this book didn’t feel like consuming polished advice from someone observing ambition from the outside. It felt like hearing (in her voice) directly from a woman who has actually built. Emma Grede is someone who has run an agency, scaled multiple businesses, navigated money, family, ambition, and hard decisions in real life.
And I think that’s part of why it resonated.
It’s still surprisingly rare to find women operating at that level, openly sharing not just inspiration… but practical thought.
And while I don’t agree with every single thing Emma says, I found myself deeply appreciating how pragmatic and blunt she is.
A few things in particular really stayed with me.
First: money.
Not from the perspective of greed, but from the perspective of freedom.
This book pushed me to think more seriously about a few financial decisions I already knew I needed to make. Because one of the underlying reminders throughout it is that financial security, optionality, and independence rarely happen by accident.
They’re built.
And for women especially, I think that matters.
We’re often encouraged to dream big.
But not always encouraged to think strategically enough about the infrastructure that protects those dreams.
Second: family.
One thing I respected was how directly she approached family planning, not as something you simply “figure out later,” but as something that also deserves thought, honesty, and strategy.
Because some of the most important parts of life often get treated with the least strategic thinking.
And perhaps what I respected most overall was the broader premise:
Start with yourself.
Before asking the world for bigger opportunities…
Before asking for luck…
Before asking others to believe in you…
What decisions are you making now to actually prepare for the life you say you want?
This book reminded me that sometimes building a bigger life starts with structuring yourself better.
So I’ll leave you with this:
Are you waiting for luck…
Or are you building the version of yourself that can actually hold it when it comes?
And if you’ve read Start With Yourself too, message me, I am searching for people I can discuss this book with too :)
With that reflection, let’s move into this week’s newsletter 💌
hugs,
Stop waiting on developers or duct-taping tools that almost work. In this hands-on live-cohort program led by Tony Cueva (a VC and operator), you’ll learn how to use Claude Code to build real internal tools for your startup, even if you’ve never written code before. You’ll leave with working automations, dashboards, and workflows you can actually use every week!
📅 May 9th & May 16th
🎙️ Antonieta Herrera just dropped a new episode featuring Angeley Mullins (last week’s Amela Masterclass speaker 💜)
📈 Sales Systems That Scale: Masterclass with Andrés Nájera
Turn disorganized sales into a predictable revenue engine. Learn how to build a repeatable sales system, choose the right tools, and implement metrics that actually drive growth.
📅 April 30 · 10:00 CDMX / 17:00 Berlin · Online (Zoom) → Register here
💸 The Fundraising Stack: From Pitch to Payment by Amela & Qonto
Raising capital takes more than a strong pitch. Join Amela and Qonto in Berlin for a practical conversation on what actually makes startups investable, from resilient teams and smart dilution strategy to building the right financial foundations early.
📅 May 13 · 11:00 CDMX / 18:00 Berlin · In person (Berlin) → Register here
Articles, videos, and other resources to learn
✍️ The Next Great CEOs Will Be Writers
A sharp case for why writing is becoming one of the most underrated founder advantages. In a world shaped by AI and constant noise, clear thinking, clear communication, and the ability to articulate ideas may become one of the strongest competitive edges a leader can build. Read more
🎧 Snapchat CEO: Why Distribution Is the New Moat
Evan Spiegel breaks down why building a great product is no longer enough—and why distribution may now be the strongest competitive advantage in consumer tech. A sharp look at product, scale, AI, and what durable moats actually look like now.
💸 YC’s Revenue Reality Check: Don’t Confuse Pipeline with Revenue
A sharp reminder from Garry Tan on one of the easiest ways founders accidentally mislead themselves (and investors): not all revenue metrics are equal. From LOIs to bookings to real recurring revenue, precision matters, and understanding the difference can seriously change how your startup is perceived. Read more
If you like it share it with the world 📡
No posts
Comments
Nothing yet. Say the first thing.
Sign in to join the conversation.