At the Amela Frequency 📡, every Monday, we reflect on tech news, share thoughts from our network ✍️, and hand you tools and frameworks for early-stage builders ⚒️. If you’re building (or dreaming about it), you’re in the right place.
Hi Amelxs👋
This week I found myself repeating a phrase I grew up hearing in Peru: “No dejes que la vida te viva. Vive la vida.” (Don’t let life live you. Live life.)
It’s a line popularized by Susy Díaz , a popular philosopher of peruvian folklore, but one that somehow gets it right.
The more I repeated it this week, the more I realized how relevant this phrase is.
As usual a portion of my week went to speak to aspiring entrpreneurs and there’s a pattern I can’t ignore. Often they come with many questions about hypothetical futures: what if this fails, what if I lose stability, what if I make the wrong decision.
They’re trying to solve problems that don’t exist yet.
And in the meantime, they’re not doing the one thing that would actually move them forward: trying things out.
The irony is that many of these people are incredibly capable: smart, thoughtful, high-achieving. But that same intelligence becomes a trap. They simulate every possible downside before even taking the first step.
I see a similar pattern with founders too. There’s this tendency to want to get it right, to optimize decisions, to wait for clarity. But entrepreneurship doesn’t really work like that. At some point, it becomes much simpler: you try things. Some work, most don’t, and you adjust.
I remember my mother, a serial entrepreneur, once told me:
“You can’t be an entrepreneur and be scared.”
At the time it sounded extreme. Now it feels obvious.
Because if you’re constantly optimizing for the best possible outcome, you end up not playing at all.
And this is where that phrase keeps coming back. Don’t let life pass you by.
In practice, I think it’s less about taking reckless risks and more about this: stop overthinking futures that haven’t happened, and start acting in the present you actually have.
Especially now. With how fast things are moving — AI, markets, opportunities — standing still is often the bigger risk.
At Amela, I actually see many of you doing the opposite. Taking calculated bets on yourselves, trying things, moving forward even when it’s messy. Not waiting to feel ready.
And that’s the difference between observing life… and actually living it.
So I’ll leave you with this:
Where in your life are you overthinking, instead of just trying?
Now, let’s get into this week’s newsletter ✉️
hugs,
PS. I’ve been sharing a bit more of the behind the scenes of building Amela on Instagram lately. More real-time, less polished. If you’re curious about how things actually look day to day, come say hi there :)
A global community for women founders and builders who want clarity, momentum, and real support, before, during, and after building their startup.
Inside the membership, you’ll get access to the network, knowledge, and opportunities most founders struggle to find early on.
Inside Amela, you’ll get:
🌍 A curated network of founders across Europe & LATAM
🤝 1:1 mentorship with founders, operators, and investors
🎓 Founder programs, masterclasses, and practical playbooks
🗓️ IRL & online events to build real relationships
💸 Investor access and fundraising support when you’re ready
💜 Shoutout to Vanessa Wachtmeister and Anais Cisneros for taking the stage at TechLabs and being part of the AWS Impact Bootcamp last week.
🇲🇽 We hosted a Morning Club in CDMX this Saturday and a small Amelas gathering on Friday, and it was exactly what we aim for: movement, conversation, and real connection!
💡 Go-to-Market That Actually Works: Masterclass with Angeley Mullins
Build a GTM strategy that actually drives revenue, not just awareness. In this session, you’ll learn how to align marketing, sales, and AI to create real commercial growth from someone who’s done it across multiple markets and stages.
📅 April 21 · 11:00 CDMX / 18:00 Berlin · Online (Zoom) → Register here
📈 Sales Systems That Scale: Masterclass with Andrés Nájera
Turn disorganized sales into a predictable revenue engine. Learn how to build a repeatable sales system, choose the right tools, and implement metrics that actually drive growth.
📅 April 30 · 10:00 CDMX / 17:00 Berlin · Online (Zoom) → Register here
Articles, videos, and other resources to learn
🚨 Investors & Founders React: What’s Actually Happening in Early-Stage Right Now
A behind-the-scenes look at how top investors and founders are thinking in today’s market, from what’s getting funded to what’s quietly dying. If you’re building or raising, this gives you a much clearer signal of what actually matters right now. Read more
🧠 The Real State of Venture in 2026
A sharp breakdown of where venture capital actually stands right now, from shifting investor behavior to what’s getting funded (and what’s not). Less hype, more signal on how the market is evolving and what founders should pay attention to. Read more
🎧 The 5 Paths for Legacy SaaS Companies
If you’re building in SaaS, this is a useful reframing of what comes next. From “do nothing” to full reinvention, it breaks down the real strategic options companies have as AI reshapes the playbook, and why standing still might be the riskiest move. Listen now
If you like it share it with the world 📡
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