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Aly Walansky's Newsletter

Aly Walansky's Substack is a daily email newsletter that shares Aly's current assignments and sourcing needs as well as recently published pieces, media/PR job leads, and industry commentary. It goes out to nearly 10,000 PR and media professionals daily.

alywalansky.substack.comRSS feed ↗20 episodes

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Monday: New Newsweek Readers’ Choice Awards nomination categories + sourcing for new pending stories (and HGGs!) + job leads

Yes, starting to put out feelers for holiday gift guides!

Friday: A reminder that your out-of-office responder is allowed to have some personality.

It's August. Take the vacation, set the boundary, tell me when you're coming back, and please, for the love of God, tell me who Jennifer is.

Thursday: Carry On, My Wayward Pitch

There’ll be peace when you are done. Specifically, when you stop sending the seventh follow-up.

Wednesday: HARO is back. But has pitching changed?

My chat with Brett Farmiloe about spam, rebuilding trust, the advantage of human-written pitches, and what I keep on saying: Media relations is still all about relationships.

Tuesday: How to be the right lettuce in a wrong lettuce world

A lesson in newsjacking, knowing when you belong in the story — and knowing when to bring me the orzo instead.

Monday: Before you promise it, make sure it's true. ('Oops!' is actually not a communication strategy)

The fastest way to damage a media relationship isn't always a bad pitch. Sometimes it's giving someone information they can't actually rely on.

Friday: The tiny victories we never celebrate

You don't need a promotion, a huge placement, or a life-changing email to have had a good week. Sometimes the win is simply that you made it to Friday.

Thursday: The Reading Glasses Theory of PR

Sometimes you don't need a complete overhaul. Sometimes you just need a tiny adjustment that helps everyone see things a little more clearly.

Wednesday: The Wednesday hump (productivity lives in the margins)

Will I get any work done today? Time will tell.

Tuesday: There's a difference between a correction and a preference

One helps a journalist. The other does something very different.

Monday: Your August strategy needs an August calendar

People are traveling, juggling camp schedules, working from the pool, and taking PTO. That doesn't mean deadlines disappear—it just means we have to work a little differently.

Friday: Reviewing my workweek like it's a Yelp page (PS: new job leads and sourcing opps!)

Five stars for the coffee. Two stars for the people who don't follow pitching instructions. Please join me.

Thursday: Pull up a chair.

Good morning!

Wednesday: When things are at their stormiest, always remember you have a shower cap.

Sometimes professionalism isn't about looking perfect. It's about showing up anyway.

Tuesday: Making progress (anyway)

Because life doesn't pause just because you have a deadline.

Monday: Here's how to become someone's favorite name in their inbox.

Your reputation isn't built by one big win. It's built one follow-through at a time.

What happens at my subscriber town hall event... gets shared, obviously. (The recording is now available!)

Here's what we talked about at today's town hall webinar—and how to watch the replay if you missed it.

Thursday: Old emails, new opportunities. Today's discussion: Instead of being persistent, here's how be additive.

Sometimes the best pitch is the one you already sent.

Wednesday: The Easiest Event Planning Step Everyone Keeps Skipping

The people you hoped would attend may never have had the opportunity.

Tuesday: The opt-in era ( and why it’s saving us all). Plus: Sourcing requests, upcoming travel, and this week's free subscriber webinar!

Consent is always the best way to go.