In many corners of the world, you’ll find something being said about the topic of productivity.
The question is, why has the topic suddenly hit a nerve with so many people?
Perhaps it has something to do with the shifting economic landscape we’re living through, making it simultaneously possible to have multiple irons in the fire while recognizing we no longer have to be bound by the traditional concept of work.
This is not new in itself, in that we went through the rise of the gig economy, we went through the upheaval of the Covid pandemic; but something new has been layered on top through growing social media platforms and artificial intelligence.
If you read my posts, then you know I’ll be the first person to tell you that human critical thinking, decision-making, and judgment remain our number one task; but whether we rely primarily on that, or pair those skills with technology, the topic of productivity has become one of the defining conversations of our time.
It represents more than the promise of doing more with less. It is also about creating a life and way of working that feels more intentional and meaningful. And what “better” looks like will be defined differently for each of us - - for the first time in a long time, we have the freedom to do so.
So what does productivity actually mean in this moment? That’s exactly what I explored in this discussion with Jari Roomer, who successfully ran courses on productivity and the psychology of productivity, before he became a part of Write Build Scale.
I hope you may find some helpful tidbits in here!

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