RSS Amplifier

Doing Life Well · Apr 12, 2026

Founder Diaries Ep. 2: Balancing Life & Business as a Solo Founder | Networking & Imposter Syndrome

0
Sign in to vote or save

Alisha Robertson · Doing Life Well

Welcome back to Founder Diaries - where I’m documenting the messy, real journey of building DEW, a burnout prevention app for women entrepreneurs.

In this episode, I’m taking you behind the scenes of my week: balancing personal appointments, raising my daughter, and building a startup with no team and limited resources. I’m also sharing what happened at my first networking event of the year (spoiler: I got incredible feedback on the DEW app) and how I’m pushing through imposter syndrome when it shows up.

If you’re building something while juggling life, or if imposter syndrome has been loud lately, this one’s for you.

In this episode:

  • How I navigate personal responsibilities with building DEW

  • Why flexibility and freedom matter more than hustle

  • My first networking event of 2026 and the feedback I got

  • How I push through imposter syndrome (especially as a non-tech founder building a tech product)

Building a business doesn’t have to mean sacrificing your life. You can do both, just maybe not in the way you think.

Watch this full video above and don’t forget to subscribe on YouTube!

Read the original on alisharobertson.substack.com

Comments

Nothing yet. Say the first thing.

    Sign in to join the conversation.