Perfectionism Is Just Fear in a Better Outfit
How Experts Actually Start Making Video in 2026
AI Today by Lou Bortone
AI Today is a weekly livestream and podcast hosted by Lou Bortone that demystifies AI for small business owners. Each episode delivers quick, actionable insights on the latest AI tools, trends, and especially video-related tech — all without the overwhelm
Latest episodes
Nobody Has an Eight-Second Attention Span
They have an eight-second BS detector. Wistia's new data just proved it by accident.
Back to School, Back to AI
Small businesses are learning fast. Are you?
Why Video Is Your Human Defense System in the AI Search Era
AI can summarize your credentials. It can't fake your judgment. On staying findable and trusted while ChatGPT, Gemini, and Perplexity answer for you.
Why Even Shitty Videos Build Authority
Your stumble is not a liability. It’s a signal.
Tools and Fools
The AI Tools Worth Paying For... and the Ones That Got Whacked
Lost and Found: How to Get Found by AI Search
Get Found by AI: Escape Witness Protection and the Jungle
AI Findability: Why Getting Found Beats Ranking on Google
Findability Is the New Google. Here's How to Get Found.
You're Not Being Replaced by AI. But You Are Becoming Invisible.
The AI era is creating a new class of winners and losers. The difference will not be who knows the most tools. It will be who gets found, trusted, and chosen.
Why Your Podcast Belongs on Substack, Not Just Spotify
The Podcast Platform Nobody's Talking About (And Should Be)
Most Podcasters Don’t Need More Episodes. They Need More Leverage.
AI can help turn every episode into a week of useful content without adding another full-time job.
I Couldn't Find the Right AI Tools for Small Business Owners. So I Built Them.
Six new AI tools that turn what you already know into video ideas, sharper messages, repurposed content, and revenue-driving CTAs — in under two minutes, no tech skills required.
Popular or Paid?
Scope creep is what happens when generosity has no guardrails.
Why Accomplished Experts Stay Invisible (And What to Fix First)
The Visibility Gap Nobody Talks About
AI Today Live: Vibe Coding & Bespoke Apps with Kim Doyal
Vibe Coding: How to Build Custom AI Apps in 48 Hours
AI Search Has Changed. Here's How to Stay Visible in 2025
Why 85% of what gets you cited has nothing to do with your website
Fear of Becoming Obsolete? AI Is Why... Here's the Fix.
FOBO Is a Signal, Not a Sentence
Why 95% of AI Projects Fail (And What to Do Instead)
The Real Reason AI Isn't Working for Most Businesses
Live with Denise Wakeman and Lou Bortone: Refuse to Be Irrelevant
A recording from Lou Bortone and Denise Wakeman's live video
Fast-Tracking Small Business with AI Voice Agents & Claude Code with Brett Wallace
Think AI is just a bright, shiny object?