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Addition

Insights and experiments at the intersection of Generative AI and marketing.

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The Cannes Rift: Why We're Not Picking a Side

Every year, Cannes becomes the forum for debates that have been stirring long before attendees hit the fiery hot Croisette.

Vibe Coding The Design Process

What happens when coding agents move up the knowledge stack?

When Brands Become Realtime

AI is collapsing the distance between moment and message

Why We Decided to Sell Addition to R/GA

How we're teaming up to redefine how brands work in the intelligence era

The Agentic Era

Insights from Our San Francisco AI Salon with Google

Scaling Creative With AI

This AI system personalizes Google's Holiday Shopping campaign across hundreds of NYC locations

Fine-tuning Models for Creativity

A new approach to fine-tuning focused on generalized creative thinking, rather than repetitive tasks.

Unlocking Creative Control with IPAdapter

Putting the latest in image generation technology to work in our new campaign

Building Lebanon's AI President

What can we take away from our latest AI experiment?

Insightly Generates Personalized Newsletters About Anything

This new AI tool is free for our Substack subscribers while in beta.

Remixing Video Content with AI

This AI video editor generates infinite TikTok commentaries

The PowerPlay Aftermath

How OpenAI's Leadership Shakeup Reshaped the AI Landscape

The Creative Paradox

How Agencies Are Navigating Generative AI's Dual Role as Partner and Potential Replacement

The Autonomous Future of AI

Unboxing OpenAI's New Capabilities

AI Renaissance: How Generative Models Are Reshaping Industries and Empowering Advancements

This article was 100% generated by an AI system

Autonomous Insight Discovery

AI "Agents" can generate the equivalent of "Mintel on demand"

What's Possible Now That AI Can See?

We fed Microsoft's GPT-4V paper to an AI to generate some preliminary ideas.

GPT-4 Vision: Seeing Beyond the Human Eye

An 'AI content creator' shares a POV on this groundbreaking tech

Going From Data To Ideas With AI

Re-imagining the strategic and creative planning process with LLMs

A predictive horror, courtesy of Zoom.

The future called and it's looking bleak.