75 HFB · Jun 2, 2026

Entrepreneurial Cosplay, Ch. 10: The Room

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The most expensive product isn't knowledge. It's proximity.

Twelve people paid $25,000 each to spend a weekend in a luxury villa.

Officially, they were there for strategy.

Unofficially, they were there for the room.

That’s the business model.

Not the curriculum. Not the teaching. Not the framework.

The room.

Selling nearness to people who appear successful and implying that success might rub off.

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