The whiteboard said:
UNBECOMING™
Nobody knew what it meant.
That wasn’t a problem.
That was the product.
Saskia Lund runs a branding workshop for aspiring coaches.
By the end of the day, clients leave with a methodology, a framework, and a vocabulary that sounds profound.
What they often don’t leave with is a clear answer to a simple question:
What exactly do you help people do?
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