So, You Want to Photograph a Festival…
advice and insights from °1824’s content team
°1824
UMG’s culture marketing & content strategy team
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Latest posts
Why Every Artist Wants a Seat on Jake Shane’s Couch
The evolution of artist press
How Kylie Cantrall Turned the Valley Girl Stereotype Into a Superpower
Future Focus Issue #8: Kylie Cantrall
Demystifying The Most Recognizable Job in Music: A&R
A Conversation with Capitol Music Group Senior Director of A&R Aria McKnight
9 People you DON'T wanna be at a concert
My manifesto on concert etiquette!
Devon Again’s Lethal Pen Game Might Kill You
Future Focus Issue #7: Devon Again
Why the Best Artist Interviews Don’t Feel Like Interviews Anymore
Tips from a college student with two years of celebrity interviews under their belt.
Olivia Rodrigo’s album broke me & the fan edits finished the job
A love letter to the edit-makers, the unofficial music supervisors of fandom, and the Olivia Rodrigo songs that made 2026 TV hurt a little more.
Future Focus: Feng and Jai'Len Josey
FFO: being a weekend rockstar, 2hollis, Victoria Monét, and serial romantics.
What Off Campus Taught Me About TV Soundtracks
Inside the making of the soundtrack for Off Campus
Future Focus: Coco Jones
RIYL: Luvagirls, bangin’ vocals, SZA, & Muni Long.
The Skill of a Damn Good Interview
*Mariah Carey voice* IT'S TIIIIIMEEEEE... to learn how to interview!
On Riding the “Wannabe Journalist to Industry Professional” Pipeline
hey you! yes you! it’s time to put the pen to paper :)
Future Focus: Jordan Ward
RIYL Leon Thomas, Teezo Touchdown, a go to dance move, the color blue, and runner's high.
How Working in Music During College Rewired My Brain
a field report from someone still in the field
Future Focus: BENEE & Carter Faith
FFO line-dancing, DJ sets, Kacey Musgraves, and Remi Wolf
How to keep your cool during the GRAMMYs
Staying so casual when running into Olivia Dean, Yungblud, Noah Kahan & KATSEYE
Future Focus: Grace Ives and Sarah Kinsley
RIYL Oklou, Dora Jar, yearning, pretending you live in NYC, actually living in NYC
The 5 seconds of Summer Times Square Takeover 🎸
We sat down with Senior Director of Marketing Strategy at Republic Records, Lily Bean to break down the 5 Seconds of Summer album release campaign.
How music sync works & what we learned from launching UMG's Twitch channel
your music industry game for the week!
Future Focus: Asha Banks And Dogpark
Future Focus is where we talk about artists we feel like are about to hit a new level or are set to shape tomorrow’s sounds.