Since September 2025, Google Discover has been accelerating on three fronts:
Warning: some features were in testing and may be obsolete or have disappeared since.
Desktop Discover becomes a real product surface (new formats + more immersive visuals),
Social content returns massively (X, then TikTok/Instagram/Facebook/LinkedIn),
AI Overviews become established (more sources, more compact UI... and less transparency).
In parallel, Google seems to be tightening the reins on quality (UGC) and certain abuse vectors.
Product launch dominance: on desktop, Discover can align multiple consecutive cards on the same topic (e.g., iPhone 17), to the point of crushing feed diversity.
New “publisher + mini-cards” module: a format puts the publisher at the center (e.g., SFGate), then chains horizontal cards on the same theme (e.g., “Theme Park”).
Higher/immersive images: “enlarged vertical” visuals make desktop scrolling closer to a social feed.
Sources (tweets)
iPhone 17 over-represented:
Damien (andell)@AndellDam
Google Discover on Desktop that highlights 4 Apple products on the same feed (Iphone 17).
8:27 AM · Sep 17, 2025 · 355 Views
1 Like
Publisher + mini-cards module:
Damien (andell)@AndellDam
Another new feature on Google Discover, this time for desktop users. This new format displays the website name (here "SFGate") between two main cards in the feed, along with three smaller horizontal Discover cards. #googlediscover
12:57 PM · Sep 23, 2025 · 1.18K Views
3 Reposts · 14 Likes
Enlarged vertical images:
Damien (andell)@AndellDam
New image format on Google Discover on Desktop. Increasingly common, we can see larger vertical image formats in Discover feeds on Desktop (when we see the Discover feed on the Google homepage).
9:51 AM · Oct 5, 2025 · 463 Views
2 Likes
Why it matters:
Desktop is no longer a “simple mirror” of mobile: Google is testing richer modules that can favor certain topics/publishers/verticals... and redistribute visibility.Watch for:
Do these “publisher + cluster” modules become the norm?
Do certain launches (products, sports, pop culture) get recurring “dominant” treatment?
X (ex-Twitter) clearly reappears in Discover (US): posts integrated into the feed, attribution and buttons leading to x.com.
Context: this isn’t new, it’s industrialization: these integrations (YouTube/X/Instagram/TikTok) were already tested since at least 2024 on certain topics.
Instagram & TikTok: short videos appearing directly in the feed (beyond official announcements).
Facebook: icon spotted in AI Overview sources (no clickable link observed yet).
LinkedIn: LinkedIn content visible, with a “creator” logic similar to other platforms.
X on mobile: more “social” formats, including swipe-able image carousels.
Sources (tweets)
X integrated (Sept. 2025):
Reminder 2024 tests:
Damien (andell)@AndellDam
A bit of history about Google Discover 😁 It's interesting to note that the YouTube, X (formerly Twitter), Instagram, and TikTok cards were already being tested in Google Discover. In a slightly different format, yes, but they were definitely present for specific topics
Gagan Ghotra @gaganghotra_
@AndellDam Oh!! damn it so all socials are coming in Google Discover
10:45 AM · Sep 20, 2025 · 1.89K Views
1 Reply · 2 Reposts · 7 Likes
Instagram/TikTok tests:
Damien (andell)@AndellDam
And here we are, we can now see Instagram and TikTok features being tested on Google Discover. #googlediscover
Rajan Patel @rajanpatel
Starting today, we’re making it even easier to find & follow your favorite content from news publishers and creators, right in Discover. You’ll find: 1️⃣ More sources of content as you scroll, from @YouTube Shorts and X, with Instagram coming soon 2️⃣ You can “follow” publishers,
12:08 PM · Sep 23, 2025 · 2.42K Views
1 Reply · 3 Reposts · 12 Likes
AI Overview sources up to 42 + social:
Damien (andell)@AndellDam
42 sources. And I can confirm that when you refresh, you get new articles and maps, presumably from all 42 sources listed here.
Damien (andell) @AndellDam
@gaganghotra_ @rustybrick Another thing I noticed about Google Discover, which I don't remember being like this before: In the AI-generated overview cards, the number of sources used to create the text can now be as high as 30. This used to be much lower.
3:45 PM · Sep 25, 2025 · 462 Views
2 Likes
Facebook in sources:
Damien (andell)@AndellDam
It seems that Facebook is now appearing on Google Discover as well. Following in the footsteps of Twitter, Reddit, and TikTok. I can see the Facebook icon in the source listings for AI Overview cards, but haven't yet seen any cards with a Facebook URL.
Damien (andell) @AndellDam
And here we are, we can now see Instagram and TikTok features being tested on Google Discover. #googlediscover https://t.co/7jDfnTmisu
4:02 PM · Sep 25, 2025 · 474 Views
1 Reply
LinkedIn in Discover:
Damien (andell)@AndellDam
What do I see on Google Discover?! Linkedin is on Google Discover, but not only that. Note: LinkedIn isn't the only thing appearing on Discover. But rather under what I call the "content creator" icon sub-thumbnail, as we saw with YouTube, Twitter, and Instagram. And what's
3:09 PM · Oct 14, 2025 · 2.36K Views
4 Reposts · 10 Likes
X carousels:
Damien (andell)@AndellDam
🆕New on Google Discover cards with Twitter Post (X) You can see a multi-image carousel that you can swipe from left to right or tap the arrows to view all 3 images
10:12 AM · Nov 5, 2025 · 671 Views
1 Reply · 2 Reposts · 8 Likes
Why it matters:
The more social sources enter Discover, the more competition is played on “engagement-first” formats (short video, carousel, creators)... not solely on classic web articles.Watch for:
Which networks become clickable “sources” vs just “icons”?
Do social posts take placements comparable to traditional media?
The massive entry of social networks into Discover poses a real monitoring problem: how do you know which X posts, TikTok or LinkedIn are performing in your sector?
At 1492.vision, we capture all this social content just like classic articles. Our clients can now:
See which X accounts are visible on their topics
Identify emerging LinkedIn creators
Analyze formats that work (carousels, shorts, text posts)
Explosion in number of sources: up to 42 sources spotted for a single AI overview, including X and Reddit.
Desktop: less direct source access: details are no longer immediately visible, you have to click.
A/B test UI: generated titles moved and enlarged under the image/video, for better readability.
AI disclaimer removal: disappearance of the mention indicating the summary is AI-generated (internal flag observed).
Sources (tweets)
Up to 42 sources + dynamic refresh:
Damien (andell)@AndellDam
42 sources. And I can confirm that when you refresh, you get new articles and maps, presumably from all 42 sources listed here.
Damien (andell) @AndellDam
@gaganghotra_ @rustybrick Another thing I noticed about Google Discover, which I don't remember being like this before: In the AI-generated overview cards, the number of sources used to create the text can now be as high as 30. This used to be much lower.
3:45 PM · Sep 25, 2025 · 462 Views
2 Likes
AI disclaimer removed:
Damien (andell)@AndellDam
A little info about Google Discover that went unnoticed. But Google removed the disclaimer message stating that the AI summary was generated by AI. This reminds me of what @brodieseo saw on the Google SERPs. You can see the flag: "disable AI summary disclaimer" = 1 And they
9:48 AM · Oct 27, 2025 · 473 Views
1 Repost · 3 Likes
Desktop (Nov. 7) sources behind click:
Damien (andell)@AndellDam
The tweet below showed that Google had implemented AI Overview on Google Discover on desktop. I noticed that Google has changed how these AI Overviews are displayed on Discover on desktop. You now have to click on the sources to see the details of the articles cited as sources.
Damien (andell) @AndellDam
AI Overviews in Google Discover Desktop Mode. Here you can see a video preview of AI Overviews in Google Discover Desktop, which offers a slightly different user experience than the mobile version. #googlediscover @gaganghotra_ @rustybrick
11:00 AM · Nov 7, 2025 · 1.23K Views
1 Reply · 1 Repost · 3 Likes
A/B test titles + visual hierarchy:
Damien (andell)@AndellDam
🆕New on Google Discover and AI Overview. Google is testing titles below the image/video and just above the AI-generated text. Generated titles are now larger than before. I should point out that before, the title was right next to the sources #googlediscover @gaganghotra_
Damien (andell) @AndellDam
AI overviews are back in Google Discover, sourced from dozens of websites. Here, it even goes up to over 100 sources, and we see the return of TikTok and Reddit (which had been less prominent). https://t.co/lrxexQcUKK
1:28 PM · Nov 27, 2025 · 1.45K Views
1 Reply · 3 Reposts · 8 Likes
Title overlay variation (then abandoned):
Damien (andell)@AndellDam
Testing titles on Google Discover feeds. On YouTube videos, the title appears at the top of the Discover card, just below the site name. And on other cards, the title appears directly on the image, not below it. #googlediscover
1:56 PM · Oct 25, 2025 · 4.11K Views
2 Replies · 2 Reposts · 7 Likes
Why it matters:
AI Overviews are becoming a native format of the feed. The more compact they are and the less they expose sources “by default,” the more we slide towards zero-click consumption and “optional” attribution.Watch for:
The return (or not) of the “AI” mention by account/country.
Note: This mention came back since. The test only lasted a few days.Source stability: does the refresh continue to “recompose” references?
Web Stories in-app: opening in an integrated window, without switching to the browser (less friction).
Explore Places: return of navigation by places with Knowledge Graph entities (MID) + technical markers (Seed ID).
Top Searches widget: a “trends” module that renews itself and leads to an AI summary explaining why it’s buzzing.
Sources (tweets)
Web Stories in-app:
Damien (andell)@AndellDam
I was able to find what I was telling you @gaganghotra_ . We can clearly see that when I click on a "web story" on Google Discover, it opens a special window that allows you to see the like, share, and save options in the footer, which are found on each Discover card. In
Damien (andell) @AndellDam
@gaganghotra_ Yes I saw that, I noticed that it was only done on the "Web Stories" another interesting fact (sorry I forgot to take a screenshot) but when I clicked on the web stories it opened it with the footer like, share ... like in the discover cards instead of opening it as a web page
1:57 PM · Oct 6, 2025 · 1.3K Views
2 Replies · 3 Likes
Explore Places + MID + Seed ID:
Damien (andell)@AndellDam
🤔Ah, interesting! I can see on my Discover feed the return of "Explore Places" on Discover cards. I know it's not really new, but when you click on this button, you see a new page that opens with other complementary articles, just like the AI overviews in Discover. You can
8:19 AM · Oct 17, 2025 · 1.32K Views
1 Reply · 2 Reposts · 3 Likes
Top Searches widget:
Damien (andell)@AndellDam
🧐Interesting! A new "Trending" widget has just appeared in the header before the Discover feed on Google Discover. It displays "Top Searches," here for "Bengals," showing over 1 million searches. It also shows the category "Sports." "1M+ searches • Sports" Clicking the
3:47 PM · Nov 28, 2025 · 1.68K Views
2 Replies · 4 Reposts · 9 Likes
Why it matters:
Discover is no longer just “content to read”: it’s an exploration interface (places, trends, stories) that captures more attention time within Google.Watch for:
The frequency of “Top Searches” appearance and its categories.
The expansion of “Explore Places” to other verticals (events, brands, artists).
Interest interconnection: entities followed/consumed in Discover seem to feed other “hub” surfaces and recommendations.
Internal signals: mention of multi-objective scores, negative correlations, and “personas” logic to filter/adapt the feed.
“Tailor your feed”: personalization via natural language (Search Labs US), transformed into actions (SEE_MORE / SEE_LESS) and applied after refresh — rather subtle observed effects.
Sources (tweets & linkedin)
Daily Hub + top entities + interests:
Damien (andell)@AndellDam
🧐Interesting! #googlediscover #knowledgegraph I showed how Google obtains information about a user's top entities and how it uses it in a prompt for the Daily Hub app. We see a list of the user's account's top entities, which is updated daily. A few months ago, I also
Damien (andell) @AndellDam
Some very interesting information about Daily Hub, which will be available as a shortcut via Google Discover. Daily Hub: the new "day view" A personal dashboard that brings together summaries and suggestions to simplify the day (Agenda events, reminders/actionables, useful
10:52 AM · Oct 23, 2025 · 1.31K Views
1 Reply · 5 Reposts · 11 Likes
Internal signals / scoring / personas:
Damien (andell)@AndellDam
On LinkedIn, I wrote a comprehensive article about the new features and updates Google has implemented on Google Discover. The topics covered include: ✔ a private publisher entity layer ✔ multi-objective scoring ✔ LLM-based retrieval experiments (possible link to spam) ✔
Damien (andell) @AndellDam
The spam on Google Discover isn't over and continues. Here are some stats from a site currently in English that has a lot of visibility on Discover. Over 1,000 articles in just a few days and very high visibility. That said, I've seen some updates to Google Discover, but
3:46 PM · Dec 5, 2025 · 2.36K Views
6 Reposts · 17 Likes
Tailor your feed (Search Labs):
Damien (andell)@AndellDam
Google Discover is testing a new "Tailor your feed" feature that you can activate via Search Labs if you're in the US. I tried to analyze it to see what it does. We can see that it's a new layer of "explicit control" for Discover using natural language, which isn't explicitly
3:48 PM · Dec 16, 2025 · 3.41K Views
1 Reply · 3 Reposts · 10 Likes
Infographic:
Why it matters:
We’re moving from “implicit” personalization to semi-explainable personalization (prompts), while reinforcing the role of entities and the interest profile throughout the Google ecosystem.Watch for:
The “real power” of prompts (subtle vs radical feed transformation).
Thread persistence and cross-product reuse.
Entity-based personalization is exactly what we’ve been tracking for months with our entity bags.
This feature (available in our Vigie program) allows you to:
Precisely define your editorial territory via named entities
See co-occurrences and volumes for each entity
Track trends in real-time (20 min, 1h, 2h, up to 3 months)
Identify competing articles exploding on your entities
Several clients have told us this feature has completely changed their editorial approach. No more flying blind, hello data-driven strategy!
Vulnerability: ability to simulate Discover clicks/impressions in Search Console (corrected by 404/500 errors).
Chrome “Follow”: removal/closure of a follow feature (possible link to the abuse surface).
UGC quality: HR signal: Google position aimed at improving UGC quality in Discover via AI/ML.
Sources (tweets)
Vulnerability & correction:
Damien (andell)@AndellDam
🚨Google has just fixed a major flaw in Google Discover. In May, I told the French community about a flaw that allowed users to trick Google and fake clicks and impressions on Google Discover, even if the site in question was never present or displayed in the Discover feeds.
Damien (andell) @AndellDam
Allez, je le dis😅, attention au search console sur discover. Je sais pas combien de personne connais la technique mais on peut débloquer l'onglet discover sur la search console + simuler de l'impression et clics sur l'onglet discover de la GSC sans être vraiment sur discover. https://t.co/arYIlTQe20
5:03 PM · Oct 7, 2025 · 6.32K Views
4 Replies · 5 Reposts · 29 Likes
Follow Chrome removed:
Damien (andell)@AndellDam
I have some additional information on this: There are several things to understand, as I discussed a few months ago with @rustybrick The "follow" functionality in Chrome isn't very different from what we currently see on each card in the Discover feed. In reality, the
Glenn Gabe @glenngabe
Interested in Discover? Google just posted an update to its documentation explaining that the Follow feature is no longer shown in Discover... But the devil is in the details. They link to the Chrome follow feature from the announcement which covered the 'Follow' button you could
1:06 PM · Nov 21, 2025 · 2.23K Views
1 Reply · 4 Reposts · 12 Likes
Google Tokyo UGC quality job:
Damien (andell)@AndellDam
Google is looking for a position for Google Discover. On the quality of UGC (user-generated content) This is in Tokyo, Japan, and should be taken with a grain of salt, but it's interesting. You can see the following sentences: "to improve the quality of User Generated Content
8:27 AM · Oct 10, 2025 · 2.19K Views
9 Reposts · 13 Likes
Why it matters:
The massive entry of social/UGC forces Google to strengthen spam detection and signal reliability. This can impact ranking... and how certain features (Follow/Subscribe) are deployed.Watch for:
Which “UGC quality” signals become dominant?
Adjustments to tracking features (returns, renamings, restrictions).
Between September and November 2025, Discover increasingly resembles a hybrid media:
a multi-format feed (articles + social + stories),
driven by increasingly integrated AI Overviews,
with “entities + prompts” personalization,
and a more defensive stance on quality/security.
Facing these profound mutations — desktop, social, AI, personalization — having data becomes non-negotiable.
At 1492.vision, we capture all these evolutions in real-time:
Over 4000 new articles/hour indexed
All formats: articles, X posts, TikTok videos, AI Overviews
All languages: FR, EN, ES, DE, IT, PL...
Competitive analysis: who’s rising, who’s falling, on which entities
Our clients don’t suffer Discover’s changes, they anticipate them.
Curious to see what this looks like for your topic? It’s here:
Desktop: publisher + thematic cluster modules and weight of “launch products”.
Social: which platforms become clickable “sources” + formats (carousels, shorts).
AI Overviews: transparency (disclaimer), source visibility, maximum number of sources.
Widgets: Top Searches & Explore Places (frequency, verticals).
Personalization: Tailor your feed (real impact), thread persistence.
Quality/security: tracking restrictions, anti-UGC spam signals.
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