You know the founder who sends the investor update packed with wins?
Pitch competitions won, decks redesigned, partnerships signed, impressions climbing. Tons of activity, real effort, a dashboard full of numbers going up.
Yet when you look closely, they’re standing in the exact same spot they were three months ago.
That’s the treadmill.
This week we grabbed our drinks, gave a belated toast to 100 episodes, and ran with a half-baked metaphor brought to us by JDM’s new office treadmill: you can burn all the calories you want and never move an inch relative to the world around you.
Startups do this constantly—expending finite time and energy on the facade of progress instead of the one thing that counts, evidence from the market.
We get into why vanity metrics feel like a marathon, why “18 months of runway” is meaningless without a milestone, and the one question that tells you you’re actually moving: are you learning things that change your behavior?
Plus a detour into cartography, The Hobbit, and why ADHD founders buy all the kit but never do the thing.
This one’s rough around the edges on purpose—we want to know if the metaphor lands.
Come crap on it.
—Cameron and JDM
00:00 - Introduction
02:15 - Why we’re doing this one differently
05:30 - The traction treadmill, explained
12:45 - Vanity metrics vs. real-world progress
25:00 - Drawing the map: how you know you’re moving
42:00 - The ADHD kit trap: being the thing vs. doing the thing
50:00 - Frivolous Thoughts: The Expanse & Ted Lasso
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