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Traction Lab Podcast

The Traction Lab Podcast is a light-hearted, science-based weekly to help first-time founders go from fuzzy idea to real traction with honest insights, tactical experiments, tons of snark, and zero startup BS.

zerototraction.substack.comSource feed ↗10 episodes

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#103. Moving forward, or just on a treadmill?

A format-breaker — no science lecture or scenarios, just JDM and Cam riffing on a half-baked "traction treadmill" metaphor: founders who burn energy on vanity metrics while making no real progress.

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Just two dudes and a pipeline

Your pipeline slide can make you look sophisticated until an investor asks what counts, what closes, and what quietly dies. The POST framework helps you separate predicting from pretending.

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Lukewarm interest is still a no

If customers like the idea but dodge the check, you don't have traction yet. In this live Q&A, we talk testing colder evidence, charging sooner, and refusing to outsource the hard learning.

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Ep #100: Build it, and they will come

Startup Pseudoscience Series. You can build a beautiful product and still have no path to customers. Product-led growth works only when distribution is designed, tested, and earned from the start.

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Do you suffer from low T?

It's our 99th episode and we're feeling spicy! You do not need nicer feedback. You only need customers willing to pay, segments narrow enough to matter, and proof that the problem is urgent.

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People buy products... right?

You think customers want your features. But they want a problem solved, a future state, and a reason strong enough to beat the switching cost.

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To get started, you need to raise money!

If your deck is mostly assumptions, raising money will not make the business real. Start with customer evidence, right-size the swing, and make capital follow conviction.

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Cam and JDM's public failure

The live event that wasn't: you can get 15 RSVPs and still have one person in the room. This one is about what founders should do when the market says, politely, "nope."

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A great idea is the hardest part

Start Pseudoscience Series #1. Your idea feels safest before customers touch it. The real work is shortening time to customer, falsifying the fantasy, and learning to bounce when reality hits.

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Building got faster. Validation didn't.

AI compressed your build cycle, but not your validation cycle. You can ship in a day, but customers still decide on their own timeline. Here's where "AI native" founders keep getting it wrong.

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