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Your Brain on Money

The psychology, systems, and social influences behind your money decisions.

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Why does everything feel like a scam?

When you don’t know what anything should cost, everything feels like a con

Gen Z is pulling money out of investments to sports bet

More than half of Gen Z investors redirected investment money to gambling last year. Plus: tradwife teen influencers, NYC apartments behind paywalls, and status symbol water.

Women are making more money. Why are they still doing everything else?

what happens when women’s economic role changes faster than anyone’s expectations do

When shopping became gambling

Whatnot users are draining their savings on live-auction card breaks. The way we buy things has fundamentally changed, and the line between consumption and speculation is gone.

July roundup: I paid $10 for a soda and have some thoughts about Love Island

Everything I wrote, read, watched, and accidentally overpaid for this month.

The economy is just a VIP list now

The economy increasingly rewards people who can afford to never wait, mix or be observed.

Who is the AI economy actually working for?

The boom is minting millionaires, cutting workers, and raising your electricity bill, all at once. Plus: the $9.99 economy and Chanel flats as financial assets.

Love Island is the highest form of capitalism

On Love Island, the attention economy, and what happens when the self becomes the product

AI has changed worker psychology, whether or not it changes employment.

On ambient white-collar dread, the crisis of meaning at work, and why I quit my job.

Monthly roundup: burnout, tasteslop, and the death of spontaneity

everything I wrote, where I showed up, and what I'm consuming