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Discover how Model Context Protocol (MCP) helps market researchers connect AI to trusted data, uncover richer insights and make confident decisions.
YouGov Profiles data helps us look at how brands can make the most of OOH advertising.
YouGov examines Singaporeans’ attitudes towards parenthood, childcare and the support they need
See YouGov European data on foreign language fluency, learning motivations and school policy across Britain, France, Germany, Denmark, Spain and Italy.
See how European shoppers are recalibrating in 2026. Download YouGov's free Behavior Change infographic.
YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain
Discover the top advertisers in Singapore in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Which brands are growing fastest in Canada? Explore the latest rankings based on consumer perception, brand health, and purchase intent.
Discover the top advertisers in Indonesia in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Discover the top advertisers in Thailand in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Which brands are growing fastest in Singapore? Explore the latest rankings based on consumer perception, brand health, and purchase intent.
Which brands are growing fastest in Thailand? Explore the latest rankings based on consumer perception, brand health, and purchase intent.
Which brands are growing fastest in Australia? Explore the latest rankings based on consumer perception, brand health, and purchase intent.
Which brands are growing fastest in the Indonesia? Explore the latest rankings based on consumer perception, brand health, and purchase intent.
Discover which brands are recording the greatest growth in word of mouth marketing in Singapore based on YouGov BrandIndex data analysis and insights.
Discover which brands are recording the greatest growth in word of mouth marketing in Thailand, based on YouGov BrandIndex data analysis and insights.
Discover which brands are recording the greatest growth in word of mouth marketing in Australia, based on YouGov BrandIndex data analysis and insights.
Discover which brands are recording the greatest growth in word of mouth marketing in Indonesia, based on YouGov BrandIndex data analysis and insights.
Discover which brands are recording the greatest growth in word of mouth marketing in Canada, based on YouGov BrandIndex data analysis and insights.
A look at Singapore’s iPhone users ahead of the rumoured launch of the iPhone 18 line.
Discover the top advertisers in Canada in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Stereotype that Germans hog sun loungers by 'reserving' them with towels is only held in Germany and Britain
See how EHI and YouGov Shopper mapped 11 communication channels across 8 shopper segments to build the Channel Relevance Atlas 2026 for retail media planning.
This question set is run every three months
Get an exclusive first look at how shoppers across the Nordics are reshaping FMCG purchasing decisions in 2026.
WEBINAR: 2026 in FMCG – time for Check-In after H1. Shopper. Retail. Trends.
This report provides the data-driven insights needed to position Pride initiatives strategically, credibly, and effectively.
How is AI changing the way APAC consumers search online? Watch YouGov's webinar breaking down the data across 4 markets.
Since 2016, every three months, YouGov asks the public in Britain, Denmark, France, Germany, Italy and Spain what the top two issues from a list of 14 they consider to be the top problems currently facing their country.
Most say the US has become a less reliable ally and a greater force for bad under Donald Trump, but majorities still want good relations with America.
People across seven countries assess their nation’s global power and predict China will lead in technology and economic strength in 20 years.
NATO and national defence: Majorities remain positive about NATO and value military alliances, but many resist the sacrifices needed to raise national defence spending.
Climate change, military attack and extremism rank among the biggest global threats, while views differ on which countries pose the greatest danger.
A YouGov survey across seven countries explores global threats, NATO and defence, shifting world power, and relations with the US under Donald Trump.
Nearly three in five Australians believe the United States has become less friendly towards Australia under President Donald Trump
Using YouGov Shopper Intelligence, FRoSTA analyzed both purchasing behavior and shopper perceptions to identify key growth drivers and category weaknesses.
Join YouGov Shopper Hungary webinar on 10 September for fresh shopper insights, category growth drivers and key findings from our latest Shopper Study.
Discover which brands are recording the greatest growth in word of mouth marketing in Finland, based on YouGov BrandIndex data analysis and insights.
Discover which brands are recording the greatest growth in word of mouth marketing in Sweden, based on YouGov BrandIndex data analysis and insights.
Discover which brands are recording the greatest growth in word of mouth marketing in Denmark, based on YouGov BrandIndex data analysis and insights.
Discover which brands are recording the greatest growth in word of mouth marketing in India, based on YouGov BrandIndex data analysis and insights.
Discover the top advertisers in India in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Which brands are growing fastest in the India? Explore the latest rankings based on consumer perception, brand health, and purchase intent.
Discover the top advertisers in Hong Kong in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Get market-specific real purchase behavior data, shopper opinions, and retailer evaluations for Bulgaria, Croatia, Czech Republic, Hungary, Romania, Serbia and Slovakia enriched by local market expertise and interpretation.
Discover the top advertisers in Norway in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Discover the top advertisers in the Sweden in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Discover the top advertisers in Finland in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month.
Discover the top advertisers in Denmark in 2026 — the most improved brands based on uplift to Ad Awareness, updated every month.
Which brands are growing fastest in Denmark? Explore the latest rankings based on consumer perception, brand health, and purchase intent.
