Distribution is the New King
A list of 7 ideas you need to create a stronger distribution plan.
Work the Funnel
Highlights, best practices and trends in marketing
Dormant Last read · last published · next check
Read 7 days ago and current, but nothing has been published for 4 years.
Latest posts
Spreadsheets Don't Have to Suck
Let's talk about how to make managing your marketing data in spreadsheets much less of a headache.
Marketers Need Black Friday Deals, Too
A quick roundup, plus my favorite Black Friday campaign this year (you really need to see it)
The TikTok Issue
It took years for social media marketing to catch on. Now it feels like TikTok and digital ad chaos are rewriting the rules.
You Need Smarter Customers
Underrated growth tactic: customer education. OK, maybe it’s not underrated. It’s just hard.
Your Guide to Reddit for Marketers
Reddit might be my favorite social media platform. It can be incredibly useful, if you know where to look. So here are 4 tips to help you get started there with marketing (or even just for personal use).
You made me sad
Duolingo became the talk of the marketing world after their TikTok account grew by 40X in under 5 months. Plus a $6B+ valuation and a special place in the hearts of Gen-Z... Suddenly they’re the model for capturing the power of social media culture.
Pick a Side: Android vs. Apple
An example of a marketing campaign that channels negative customer emotions in a smart way.
These Two Words Can Justify 30% ⬆ Cost
The effects of your marketing copy go beyond just sounding "nice." They can change a buyer’s perception. They can also affect actual customer outcomes and experiences.
Is This Painful for You, Too?
"Sometimes writing is opening up your laptop, looking at a blank page for about 8 hours, feeling sad, and then closing it. That’s still classified as writing."