The C&C 100 Culinary Honorees on Matcha Fatigue, Building Cult Brands & the One Thing Every Food Founder Needs to Know

We sat down with our C&C 100 Culinary Honorees — Kit Keenan, Olivia Lopez, Julianna McIntosh, Becca Millstein and Tini Younger — to talk about what it really takes to build a food brand that stands out, lasts, and actually feels like you. From tinned fish empires to cocktail content that took over the internet, these women are proof that your perspective is your greatest ingredient. In this…