Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
"Bahh da bah bah bah" "Very demure, very mindful" "Puppy monkey baby." ...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content. Also in today's episode: Venmo X Taco Bell ( QSR Mag ) TikTok's New Creator Content Report Gremlins 3 & Jack In The Box x Gremlins Ad Facebook's Holiday…
Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook. Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume. Other topics: Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!
On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits. Now that Edits has…
MARKETING NEWS Instagram for iPad?! (The Verge) Locked Posts on IG (Social Media Today) Meet a new TikTok challenger, Neptune (TechCrunch) CAMPAIGNS OF THE WEEK A1 vs. AI San Pellegrino x The Sopranos (AdWeek) Jet-Puffed’s Easter Hack (CNN, WalMart) CELEBRITY x BRAND COLLAB ROUNDUP: Kardashian x Crumbl Dolly x Good American Nike x Rory McIlroy WORK BREAK Denise Richards & Her Wild Things A24's…
Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies. NEWS Pepsie Purchases Poppi - Forbes Meta and “Community Notes” - Media Post AI Comments were spotted - Daily Carnage via…
In today's episode: Tiktok launched an Oscars hub Cynthia Erivo visits Raising Cane's - E! McDonalds celeb orders - AdWeek Instagram may launch a stand-alone app for Reels - The information YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube YouTube mid-roll ads announcement . Google Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew ,…
Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: Buzzfeed’s new social platform, minus the SNARF ( ANA , TechCrunch , Sign-up Page !) Netflix Bites opens in Vegas --and I need to go! ( Variety ) Rachel Kirkconnell and Brawny ( E! ) Hailey Bieber x FILA ( See the landing page! ) RIP Duo the owl WORK BREAK: Traitors recap/thoughts…
It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller. We dive into: Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses! Alex Cooper's Sirius XM launch Michelle's Onyx Storm event…
From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards: Most Memorable Best Celebrity Cameo The Odd Ball Award Points for Creativity A Nice, Classic…
Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today: The GRAMMY Awards Partners Memes Best Dressed Super Bowl...Spoilers? Dunkin, Stand Up to Jewish Hate and Pringles bring in big names. Campaign of the Week: Barbie's Super Bowl collab Bratz shouts out David Lynch WORK BREAK: Fantastic Four Trailer - here's why I…
