Earlier this year, I joined IDCL Africa as a digital marketer. Honestly, it’s one of the best teams I’ve ever been part of.
Barely a month later, we kicked off work on the FutureCast Africa Conference 2025. I had the privilege of working with an amazing team to bring high-profile individuals and brands to the event. It turned out beautifully.
But here’s the twist I didn’t see coming.
Live on stage, my name was called for the “Above and Beyond Award” — for always going the extra mile. Just as I was about to step down, I was asked to stay back. A second recognition followed: “Best Copywriter of the Year.”
Two awards. In one day. From a team I had only just joined.
I wasn’t expecting any of it. But I’m deeply grateful, not just for the awards themselves, but for the reminder they carry:
Excellence is always seen, even when you’re not chasing recognition.
In every role, big or small — give your best. Excellence is never wasted; it builds trust, creates impact, and opens doors you didn’t even know were waiting for you.
From someone who is still growing — to you,
Winifred.
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