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Videogame Positioning · Jul 25, 2026

The Word That Built a Genre (and Why Yours Probably Won't)

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Videogame Positioning · Videogame Positioning

Factorio earned the verb "automation" so completely that 1,901 games are filed under it on Steam. Here's the test that tells you if you're next.

∙ Paid

Steam taxonomy ID 255534. The tag is “Automation.” On April 17, 2026, roughly 1,901 games sit under it. Eight months earlier, in September 2025, the count was 1,414. That’s a 35% expansion in two-thirds of a year. The cluster is growing in real time.

Now read the first sentence of Factorio’s canonical Steam description, the one Wube wrote and has left un…

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