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Videogame Positioning · Jun 27, 2026

How Forza Horizon split the racing category in two

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Videogame Positioning · Videogame Positioning

Gran Turismo wasn’t beaten. It was made smaller. Here’s the diagnostic to run on your own positioning.

∙ Paid

Two racing games. Same week. Same living room.

Monday night, Gran Turismo 7 on the PS5. The player sits down, adjusts the wheel, clears the menu books, queues a license test, and drives the same 2-kilometer stretch of Tsukuba for forty minutes trying to shave two tenths off a lap. The room is quiet. The commentary in his head is technical. Brake later in…

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