Why dropping the Dark Souls name, and keeping everything underneath it, was the smartest positioning move of 2022.
∙ Paid
In November 2015, with Dark Souls III not yet on shelves, Hidetaka Miyazaki sat down with GameSpot and closed the door on the most valuable thing his studio owned. Dark Souls III, he said, was the big closure on the series. FromSoftware wanted to make new things. He admitted he had concerns about that; an honest thing to say when you’re walking away fro…
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