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Videogame Positioning · Aug 8, 2026

Artifact Pulled 60,000 Players on Day One. The Name Did That, Not the Game.

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Videogame Positioning · Videogame Positioning

Valve borrowed Dota's audience, then removed every complaint and still couldn't keep them. Recognition isn't position.

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Artifact launched on a Wednesday. November 28, 2018. By the following afternoon more than 60,000 people were playing it at the same time: 60,740 concurrent by one tracker, 60,646 by another, either way one of the biggest launches Steam had ever recorded for a card game. Bigger in its first day than most games of any genre manage in their first month.

Two…

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