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Inthefrow · Jul 31, 2026

byfrow - Introducing Hue Glazing Balm SPF50 & Our First Brush

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Victoria Magrath · Inthefrow

All About Our Summer Launch

Available Now in 3 Shades

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We’re thrilled to be able to share with you our newest and most innovative launch so far - the Hue Glazing Balm SPF50 in 3 sumptuous summer shades. In-keeping with our love of multitasking products, we developed the new Hue Glazing Balm as a true summer staple. A product that nourishes, protects and creates a sun kissed look worthy of any holiday destination. Applied to cheeks and lips, using fingers or our new Blush Brush, Hue Glazing Balm SPF50 creates a wash of colour that is buildable, lightweight and luminous on skin.

The development stages were critical to creating a boundary pushing product and we’re so excited that Hue Glazing Balm contains next generation photostable UV chemical filters, as well as Biomimetic Peptides to support hyaluronic acid and collagen production. Hue Glazing Balm SPF50 offers broad-spectrum SPF50 protection against UVA & UVB rays and is also enriched with Shea Butter to nourish, Avocado Oil to condition and Aloe Vera to soothe. A truly innovative and nourishing multitasker that won’t leave a white cast on deeper skin tones and allows for onthego sun protection.

Hue Glazing Balm SPF50 was created as the answer to a friends pigmentation problems on the high points of their cheeks and although sun protection products are notoriously expensive and difficult to produce, we welcomed the challenge. Our team has successfully created a one of a kind product that we know will enhance your everyday and also protect your skin. The perfect sun protection addition to your makeup bag to make reapplying or topping up your SPF base as easy as can be. We can’t wait to hear what you think!

Grapefruit, Raspberry & Toffee

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  • Grapefruit - A bright coral orange that offers a peachy coral wash of colour.

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  • Raspberry - A bright berry red that’s buildable from a pink hue to a deep glow.

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  • Toffee - A bronzed terracotta that glows on the skin and adds a luminous finish.

The Sustainable Packaging

Just like our best selling Lip Companion the Hue Glazing Balm SPF50 is housed in a 100% recyclable aluminium component that can typically be recycled in your household recycling.

The Brush Wardrobe Begins

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In addition to our Hue Glazing Balm SPF50 we’re so excited to be sharing with you our first ever brush - the #0 Blush Brush. The Blush Brush was created as the perfect companion to our Hue Glazing Balm for those who like to apply their products with a tool as opposed to fingers. Our first brush launch is an ultra soft stippling brush that seamlessly blends cream, powder and liquid formulas with ease and effortless control. #0 Blush Brush has been created using densely packed synthetic fibres that allow the flexibility of stippling, blending and building product on the skin. The iconic shape allows for distribution of product over makeup that won’t disrupt your base. We can’t wait to build out the brush wardrobe as we continue with our future launches.

The Sustainable Angle

The #0 Blush Brush was developed using 100% post consumer recycled plastic for our embossed branded handle and 100% recycled aluminium for our ferrule that holds the synthetic bristles.

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V x

Read the original on victoria.substack.com

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