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Inthefrow · Jul 29, 2026

AI Shopping Influx, Alo Sunglasses Launch & byfrow Summer Arrives

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Victoria Magrath · Inthefrow

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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The byfrow Summer Launch

We’re so excited that on Thursday 30th July at 7pm UK time our Hue Glazing Balm SPF50 will be launching!A hue of watercolour pigment for cheeks AND lips, with a radiant finish in a balm texture. They’re packed with skincare ingredients including a Biomimetic Peptide helping to support the skin’s natural production of hyaluronic acid AND essential moisture-binding molecules. And the best thing? Next generation UVA and UVB SPF50 filters. We can’t wait for all 3 shades to hit your makeup bag as well as our first ever cosmetic brush!

Did you know?

Fitness brand Gymshark are facing a class action lawsuit in the US alleging the brand deceived customers by not disclosing paid advertisements.

Read the original on victoria.substack.com

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