The Messiness Premium
Polish used to prove effort. Now it indicates a machine make it.
Faking Human
How do you prove you're real when everything can be faked? A newsletter about building provable authenticity — for leaders, marketers, and communicators navigating the age of synthetic abundance. Now at andrewmarconi.com/writing
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Latest posts
Testimonials Are Dead. You Just Haven't Noticed Yet.
Reviews and case studies can be faked for free now, and your best buyers know it. The proof that still works is vouched, with a real reputation on the line.
The Rebrand is the Tell
Every rebrand quietly admits the last version wasn't real.
They’re Not Asking About Taste Anymore
What to say when a younger colleague asks how you decide.
The “Typing…” Bubble Is Lying to Your Customers
Why faking human warmth reads as manipulation, not empathy
Behind-the-Scenes Content Is the New Greenwashing
Performed authenticity works, until someone audits it.
Architecting a Chatbot that Builds Brand Trust
Every model hallucinates. The architecture keeps it off your customer.
How an AI Concierge Cost a Brand $30 Billion
Same chatbot. Same dashboard. Opposite outcome.
Your SEO Formatting Triggers Inauthenticity Aversion
Why the shape signals 'machine' before anyone reads a word
Professional Identity Purgatory
The version where you keep your job and lose the meaning anyway