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• Faking Human

  How do you prove you're real when everything can be faked? A newsletter about building provable authenticity — for leaders, marketers, and communicators navigating the age of synthetic abundance. Now at andrewmarconi.com/writing

  10 posts · theirs

Lately

• The Messiness Premium

  Faking Human · 2026-06-25

• Testimonials Are Dead. You Just Haven't Noticed Yet.

  Faking Human · 2026-06-17

• The Rebrand is the Tell

  Faking Human · 2026-06-11

• They’re Not Asking About Taste Anymore

  Faking Human · 2026-06-09

• The “Typing…” Bubble Is Lying to Your Customers

  Faking Human · 2026-06-04

• Behind-the-Scenes Content Is the New Greenwashing

  Faking Human · 2026-06-02

• Architecting a Chatbot that Builds Brand Trust

  Faking Human · 2026-05-27

• How an AI Concierge Cost a Brand $30 Billion

  Faking Human · 2026-05-21

• Your SEO Formatting Triggers Inauthenticity Aversion

  Faking Human · 2026-05-19

• Professional Identity Purgatory

  Faking Human · 2026-05-16

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