From mnemonic to mechanism: what really makes EAST work?
Learn what’s really at work behind EAST’s memorable principles and why understanding the deeper mechanics is key to making them effective
Thinking About Behavior
Deep dives into behavioural science—decoding complex research into digestible insights for anyone curious about how human decisions shape the world around us.
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Simplicity in behavioural science: reflections on EAST and beyond
How do the tools we champion shape not only our interventions, but the craft of our field and the expertise we value?
Tesla’s fall from status symbol to a social liability
The story of its decline is a behavioral norms case study unfolding in the wild
Ep. 6: Deep Dive into Social Norms
Exploring expectations, scripts, and sanctions through the lens of Cristina Bicchieri’s research
Ep. 5: The Choice Triad
Designing behaviour with posture, architecture, and infrastructure
Ep. 4: Using ontologies to structure behavioural knowledge
Making behavioural knowledge more usable across contexts
Ep. 3: How the Behaviour Change Wheel organises behavioural thinking
A deep dive into COM-B and the Behaviour Change Wheel—for those who know the names but haven’t explored the details
Ep 2. The seven sins of memory
We often treat what people say about their past as truth—but that “truth” is shaped by psychology, culture, and context in ways we barely acknowledge
Ep.1: Why we misunderstand rewards
What reinforcement really means and why incentives aren’t enough
Introducing... Thinking About Behavior Podcast!
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