# Thinking About Behavior Deep dives into behavioural science—decoding complex research into digestible insights for anyone curious about how human decisions shape the world around us. Page: Feed: --- ## [From mnemonic to mechanism: what really makes EAST work?](https://thinkingaboutbehavior.substack.com/p/from-mnemonic-to-mechanism-what-really) _2025-05-09 · Elina Halonen_ Learn what’s really at work behind EAST’s memorable principles and why understanding the deeper mechanics is key to making them effective ## [Simplicity in behavioural science: reflections on EAST and beyond](https://thinkingaboutbehavior.substack.com/p/simplicity-in-behavioural-science) _2025-05-08 · Elina Halonen_ How do the tools we champion shape not only our interventions, but the craft of our field and the expertise we value? ## [Tesla’s fall from status symbol to a social liability](https://thinkingaboutbehavior.substack.com/p/teslas-fall-from-status-symbol-to) _2025-04-16 · Elina Halonen_ The story of its decline is a behavioral norms case study unfolding in the wild ## [Ep. 6: Deep Dive into Social Norms](https://thinkingaboutbehavior.substack.com/p/ep-6-deep-dive-into-social-norms) _2025-04-09 · Elina Halonen_ Exploring expectations, scripts, and sanctions through the lens of Cristina Bicchieri’s research [Listen](https://api.substack.com/feed/podcast/160782483/e7143f77f0a814caeddb144089b0a186.mp3) ## [Ep. 5: The Choice Triad](https://thinkingaboutbehavior.substack.com/p/ep-5-the-choice-triad) _2025-04-07 · Elina Halonen_ Designing behaviour with posture, architecture, and infrastructure [Listen](https://api.substack.com/feed/podcast/160779000/3d89349a46b61ef8748a17213f3ca865.mp3) ## [Ep. 4: Using ontologies to structure behavioural knowledge](https://thinkingaboutbehavior.substack.com/p/using-ontologies-to-structure-behavioural) _2025-04-05 · Elina Halonen_ Making behavioural knowledge more usable across contexts [Listen](https://api.substack.com/feed/podcast/160014242/248ce908b4382bd99f9c202d7ea16eb1.mp3) ## [Ep. 3: How the Behaviour Change Wheel organises behavioural thinking](https://thinkingaboutbehavior.substack.com/p/ep-4-how-the-behaviour-change-wheel) _2025-03-31 · Elina Halonen_ A deep dive into COM-B and the Behaviour Change Wheel—for those who know the names but haven’t explored the details [Listen](https://api.substack.com/feed/podcast/160066636/503b5f7951bc4d5af147cf3b5b777877.mp3) ## [Ep 2. The seven sins of memory](https://thinkingaboutbehavior.substack.com/p/the-seven-sins-of-memory) _2025-03-30 · Elina Halonen_ We often treat what people say about their past as truth—but that “truth” is shaped by psychology, culture, and context in ways we barely acknowledge [Listen](https://api.substack.com/feed/podcast/160029975/784fcfa1b83b432378ebe84c74e62704.mp3) ## [Ep.1: Why we misunderstand rewards](https://thinkingaboutbehavior.substack.com/p/why-we-misunderstand-rewards) _2025-03-28 · Elina Halonen_ What reinforcement really means and why incentives aren’t enough [Listen](https://api.substack.com/feed/podcast/160004782/d396fbbe13c21f591a29ddd51d93f653.mp3) ## [Browse ThreatCrush Modules (Sponsored)](https://crawlproof.com/a/rBY3AvXq416N) _2025-03-28 · **Sponsored**_ Install community-built security modules to extend real-time threat intelligence and monitoring ## [Introducing... Thinking About Behavior Podcast!](https://thinkingaboutbehavior.substack.com/p/introducing-thinking-about-behavior) _2025-03-28 · Elina Halonen_ If you’ve ever thought “I’d love to read that, but…” there is now another way to engage with my behavioural science content! [Listen](https://api.substack.com/feed/podcast/160061628/ab9a3f9898c2629239f677a536ba2c54.mp3)