The Wellness Process · Aug 11, 2026
128. Building the Erewhon of NYC, Unconventional TikTok Marketing & Addiction Recovery with Sammy Nussdorf
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In today's episode, Elizabeth sits down with Sammy Nussdorf, founder and CEO of Meadow Lane, the buzzy Tribeca gourmet grocer that's been dubbed the "Erewhon of NYC." They dig into the menu obsessions (chicken tendies, the famous grapes, PB&J pockets), how Sammy built the entire business in public on TikTok as @brokebackcontessa, and what it's really like navigating virality, trolls, and "Chicken…
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