Researchers have used artificial intelligence to create 'ideal' pageant queen candidates as part of a study to explore the beauty standards of Miss United Kingdom and other global contests.
The experts at Great Green Wall used online image generator Midjourney to do this, which gave a surprising variety of results for each country.
Researchers at Marmite are appealing to expectant mums to help find out if their little ones 'love or hate' the yeast spread BEFORE being born.
Research reveals that babies respond to different flavours while still in the womb, depending on what their mum is eating or drinking.
Just when you thought the internet was over "hacks" and that all the worthy ones had been exhausted, TikTok entered the chat. By Tayla Davie.
As the digital PR industry evolves, stakeholders are increasingly demanding more measurable KPIs beyond just media coverage and links. The question of "you've secured us links, but what's the value?" is becoming more common. So how can we combat this? It's essential to find ways to demonstrate to clients and stakeholders the real value of a link. By Isa Lavs.
We may be living through turbulent times, but one thing that has remained a top priority to UK consumers, is staying on top of the latest interior trends. By Tanya Oates.
Take a look at what reactive PR is, why it’s essential for your PR strategy and some of our favourite reactive campaigns of recent years. By Elise Brown.
Probing Language Model provides a powerful new method for investigating media effects, has practical applications in supplementing polls and forecasting public opinion. Shared by AIBreakfast.
A stark warning and watch out for journalists. By Julia Pugachevsky.
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