Before You Throw the Whole Business Away

“Honestly, DeAnna… I just want to throw the whole business away.”

That’s how she started our Offload Call.

I told her I completely understood, to take a deep breath, and I started asking some simple questions. Questions we rarely take a pause long enough to seriously think through when we’re heads down, in tunnel vision mode.

What parts exactly of the business do you want to throw away?

What parts of the business do you actually like?

If you shut the business down tomorrow, would you miss it?

A lot of the time, the things we keep pushing to the back of our lists don’t stay little operational annoyances. They become bigger strategic questions.

Am I even building the right thing?

Is this still the business I want to be in?

Why does this feel so heavy?

What needs to change before I burn the whole thing down?

By the end of the Offload Call, we’d identified a brand new direction for her business that would not only bring her better-fit clients, but more fulfillment and a fresh perspective she couldn’t see on her own through the burnout.

That was last week.

Today, I wrapped up her Handed Off Day.

What started as me presenting the strategy and roadmap turned into exactly what I’ve come to expect from these sessions - a powerful back-and-forth that surfaced even deeper questions, and we ended up unlocking a more innovative and impactful vision for her new direction than where we’d started.

Now, in two weeks, I’ll be wrapping her Handed Off Week, where I’ll dive deeper into this fresh vision, lay out the business strategy, build the detailed execution roadmap, and actually help her start executing.

This is why I created Handed Off.

Because sometimes the thing that is stuck or not working in your business is bigger and more complex than what appears on the surface to be just a task, system, or project issue.

Sometimes it is a strategic shift that’s waiting to push through everything else, and when you are in the business every day, it is hard to see it clearly.

Sometimes all it takes is one honest, let-your-hair-down type of clarifying conversation, with one out-of-the-box thinker, to uncover the one insight that completely changes the trajectory of the business.

That is the power of getting whatever “it” is out of your head and handing it off.

If you’ve been feeling stuck or something isn’t working in your business, book an Offload Call. We’ll figure out what’s really going on, why it’s happening, and what it will take to get it solved.

PS - I think I’ve earned a peanut butter chocolate cupcake. Logging off ✌🏽. Enjoy the Mother’s Day weekend! Grateful for these two who made me Mama

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