I have stood in more green rooms than I can count.
Makeup chairs. Bad coffee in a paper cup, going cold. Snapping a quick photo or grabbing video behind the scenes to post later. A producer running through the questions one more time. I’ll smooth a jacket or a piece of hair, check a mic pack, run through the talking points and then step back into the wings and watch someone else walk into the light. Nearly three decades of this. I have built the strategy, written the pitch, made the calls nobody sees and let the client walk onto the stage.
That is the job. I am good at it. And I love it.
I’ll keep doing that work for my clients. I love the wings, and I’m not leaving them.
But there’s a different curtain I’ve been standing behind, one that has nothing to do with clients and everything to do with you, and that one, I’m ready to open.
Every week, I’ve shown up in your inbox with a real piece of my actual life, from the CEO’s desk of what’s actually going on in my business, to the Red Lip Edit of my current obsessions and favorite things, to your trusted girlfriend linking arms with you through marriage and body and parenthood and everything in between.
And every week, you’ve written back. DMs, texts, kind encouragement at every step. I have felt every one of those messages, and I don’t take a single one of them for granted.
You’ve asked me for the skincare that’s actually giving me dewy, glowing skin at 50. You’ve asked me how I’ve built a company nearing eight figures without losing the parts of myself that matter most. You’ve asked me what I packed for Greece, what I tell Thackston and Dixon when they come off the baseball field, what supplements I’m taking, what I’m buying at HomeGoods, how Matt and I have such a strong, genuinely good marriage. You’ve asked me for my playbook.
For years, I’ve answered you a little at a time. A paragraph here. A story there. A picture or a video or a post whenever it came to me, or whenever you asked. You keep asking. I keep wanting to give you more.
A second letter, paid-only, landing in your inbox every Sunday. It’s not a repackaged version of what’s already free. It’s the same real-time strategy, the same parenting instincts I’m still figuring out as I go, the same midlife resources actually holding me together at 50, unfiltered and finally handed to you directly instead of trickled out a paragraph at a time. And it’s all in one place.
Upgrade to Paid & Join Sunday's Best
$8/month or $80/year (two months free), gets you everything you already get for free, plus my Sunday’s Best letter.
Every Sunday you’ll receive an anchor story pulled straight from behind the curtain of my actual week, my cart picks, the discount codes I don’t hand out anywhere else and one question I want to sit with in community, not just publish into the void.
You’ll also get the full paywalled archive alongside my personal travel guides and the real CEO strategy work, so you’re never guessing what’s actually working for me.
Plus I’ll include a new Essentials Drop every month (masterclasses, templates, modules, webinars, city and travel guides, hauls and more) and first access to anything Choice releases.
Sign up annually, and my Content Playbook, a $200 value, is yours the day you join.
Upgrade to Paid & Join Sunday's Best
$150/year (limited spots), is for the woman who’s ready to go all the way in beside me.
Everything above, including the Content Playbook the moment you sign up plus full access to Book(ed) by Choice, my $997 book publicity course built from more than two decades as a book publicity veteran.
We built this the way we’ve built every launch we’ve ever run for someone else, with real thought, not a paywall slapped over what already existed. Our team spent weeks deciding, deliberating and every time we got stuck, we went back to what you keep asking me for.
This isn’t new content. It’s the exact things you’ve told me you want more of, finally landing in one place, every single week.
For every message, every DM, every “me too,” every time you shared one of my RLL letters when it found you at exactly the right moment. You have shown up for me every single week and I don’t know how to fully say what that has meant except this:
Sunday’s Best exists because you asked and because I wanted a way to go deeper with you.
Here’s my hope. Not that Sunday’s Best becomes one more subscription you forget to open. My hope is that it becomes the room you actually want to walk into every week, the way the best rooms have always worked for me: warm, a little exclusive, worth dressing up for.
This isn’t me stepping into the spotlight. It’s me pulling back the curtain so you can stand where I’ve been standing all along. Consider this your permission to want more than the free seat.
If you’re reading this as a free subscriber, thank you. That’s not changing. Your Wednesday letter isn’t going anywhere. But if you’ve ever wanted the green room, the full access pass, the parts of my life and the things actually working for me that I’ve never fully let you see, the curtain is open now.
Big hugs,
Heather
PS: The first paid Sunday’s Best Letter will hit your inbox this Sunday, so if you’re curious, make sure you upgrade to paid today.
I’m also doing something special for all paid members this week. Do you remember how I shared that I lost $50K in my business last year? Basically lit it on fire. Well, I’m happy to report that the rebuild has been sensational. Choice has just had the biggest month in business that we have EVER had. As promised, I’m pulling back the curtain. If you currently run a business or dream of running one, the insights of this story will be incredibly valuable for you.
Join my new Sunday’s Best paid community to get all the details. It’s coming your way this week. ❤️
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