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The Publishing Spectrum

Editorial and audience deep dives for independent publishers on Substack. Instruments for understanding your publication, your audience and where your creative work is going next.

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Substack has a new category checker. Here’s what it means for discovery.

+ how publication categories affect Explore, browse-style discovery and personalized recommendations — and what publishers can actually influence

Substack Creator Match: How to find collaborations that reach new readers

Get clear on your audience momentum now, so you know what to do with Creator Match when it reaches your publication.

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Why isn’t my Substack publication growing?

Maybe it’s time to rethink promotion — and what you believe it requires of you.

3 prompts to give your Substack MCP before it analyzes your post data

Help your AI exclude unfinished data, make valid comparisons and check distribution before it gives you editorial advice.

Onboarding, categories and the feed: Substack's Head of AI explores discovery

+ 24 hours to vote on the data "Christmas list" I'm sending Mike for their hackathon

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What I can't make tidy about AI

In honor of Substack's newly launched AI detection — a few reflections on what the machines are doing to editorial process plus the never-ending sea of questions regarding attribution and creativity

I doubled my open rate using this Substack subscriber segment

Inside: the exact Subscriber filters, the AI prompt and the email behind a 60% open — full screen share replay

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Ask yourself these 3 questions before changing your publishing plan

My whole month of July got derailed ... here's how I pivoted

Substack is coming to answer your data questions

What do you wish you knew about your writing, subscribers or growth? Ask in the comments and join us live next week with Mike Cohen, Substack's Head of AI & ML Engineering

Set up your Substack dashboard like a publisher

Where to look first, what to skip and the filters I start from

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