
Substack has a new category checker. Here’s what it means for discovery.
+ how publication categories affect Explore, browse-style discovery and personalized recommendations — and what publishers can actually influence
Editorial and audience deep dives for independent publishers on Substack. Instruments for understanding your publication, your audience and where your creative work is going next.
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+ how publication categories affect Explore, browse-style discovery and personalized recommendations — and what publishers can actually influence

Get clear on your audience momentum now, so you know what to do with Creator Match when it reaches your publication.

Maybe it’s time to rethink promotion — and what you believe it requires of you.

Help your AI exclude unfinished data, make valid comparisons and check distribution before it gives you editorial advice.

+ 24 hours to vote on the data "Christmas list" I'm sending Mike for their hackathon

In honor of Substack's newly launched AI detection — a few reflections on what the machines are doing to editorial process plus the never-ending sea of questions regarding attribution and creativity

Inside: the exact Subscriber filters, the AI prompt and the email behind a 60% open — full screen share replay

My whole month of July got derailed ... here's how I pivoted

What do you wish you knew about your writing, subscribers or growth? Ask in the comments and join us live next week with Mike Cohen, Substack's Head of AI & ML Engineering

Where to look first, what to skip and the filters I start from