Hormone therapy is back in a big way — but what is hype, and what is real? Does everyone need it? Will it prevent disease? Do you need to have your hormones tested and monitor your blood levels forever after? What are the risks and side effects?
The answers to these questions – and many more – often depend on whom you ask.
Journalist and Hotflash inc founder Ann Marie McQueen has drawn on 30 years of reporting experience, six years of research in the menopause space and more than 250 expert interviews to cut through the hype, fear and one-size-fits-all advice surrounding menopause hormone therapy.
She has poured that research and reporting into her new guide, Hot Truth About Hormone Therapy, which explores what women really need to understand about the benefits, risks and deeply individual nature of this decision.
What she uncovered is that there isn’t just one way to prescribe hormone therapy. She identified 12 distinct approaches, including the mainstream approach and extremes ranging from “hormone maxxing” – including three injections a week of estrogen and testosterone – to practitioners who believe estrogen is inflammatory and don’t want their patients touching it at all.
This isn’t pro- or anti-hormone therapy. It’s about giving women the context and questions they need to make a consequential health decision with greater clarity and confidence.
If you want the unbiased inside scoop about hormone therapy, join us August 25 for this livestream conversation here on Substack.
You can also purchase Ann Marie’s Hot Truth About Hormone Therapy guide, which is designed for women considering hormone therapy, as well as the professionals who care for them. The guide offers a comprehensive, independent, unbiased and even-handed look at the evidence, uncertainties and competing perspectives. It’s also a living, breathing document, with regular bullet-point updates delivered directly to purchasers’ inboxes as important new information emerges.
USE THIS CODE AT CHECKOUT TO SAVE $20 ON THE GUIDE: THEMIDST20
Ann Marie McQueen is the founder of Hotflash Inc, a global digital media platform devoted to the perimenopause, menopause, and midlife transition.
Through a research-backed newsletter, podcast, summit, social media, and The Hot Truth About Hormone Therapy guide, she delivers evidence, expert insights, and lived experience to more than 70,000 people navigating this pivotal life phase – balancing science with soul.
A longtime health and wellness journalist, Ann Marie coalesces data, context, and nuance to help women make informed decisions for their whole selves. She takes no sides, looking only for the true truth across polarizing spaces. Prior to founding Hotflash Inc, she was the founding editor of the UAE’s health platform Livehealthy, features editor at The National, and a national columnist for Sun Media in Canada. She has won awards for excellence in health reporting from the Registered Nurses Association of Ontario and the Society of Obstetricians and Gynecologists of Canada.
Ann Marie has been covering health and wellness for nearly 30 years, driven by a deeper motivation she only came to understand later in life: the early loss of her mother, Christine, to pancreatic cancer at age 53. A nurse who suffered from migraines, chronic fatigue, fibromyalgia, and surgical menopause without hormone therapy, Christine’s experience ignited Ann Marie’s lifelong search for answers – and better prevention tools – for herself and for others.
Connect with Ann Marie McQueen
Instagram @hotflashinc
Amy Schroeder is a serial contentpreneur and founder of The Midst. She’s also a parent of 11-year-old twin girls, living in Phoenix. In addition to The Midst, she’s worked as a content strategist for Writer AI, Atlassian AI, Etsy, Minted, HarperCollins, Unusual Ventures, and Grow Therapy.
Connect with Amy Schroeder
Instagram @the_midst_life
Buy a ticket to The Midst LA, on September 18
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