Winning Fandom in the Agentic Era and Why AI Has Changed Sports Marketing Forever
AI is beginning to change the way millions of people understand football and fandom as it increasingly becomes the interface between fans and the sport itself
The Liberty Guild
The Liberty Guild is a global creative agency built for impact. A proud B Corp, our award-winning model gives brands access to the best creative department in the world, helping brands move faster, think braver and do better work.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Latest episodes
Being Found Is The Easy Bit
Why AI shopping will reward brands that can prove what they say.
The Generative Moment of Truth: Why Brands Risk Being 'Forgotten'
We’re at the Generative Moment of Truth, and brands and agencies are looking the other way. They are optimising the factory while the point of sale is quietly being removed.
Are you asking the right questions about agentic AI?
The way people are making decisions is changing
What Geese can teach us about AI
Attention in the modern internet is generated through participation, not broadcast.
We built an agency without offices. Then The Sunday Times told us we’d got it right.
Freedom, the real A-list and a few dogs
Is AI the end of production, or a new beginning?
Considering Omnicom and IPG’s recent job cuts and the AI revolution, if labour is reduced at scale, what replaces it? And if cost barriers fall, how will craft be redefined?
Introducing ‘WhatStrat’. Senior strategic thinking in your pocket
An always-on strategic subscription service giving clients direct instant access to the world’s most senior strategists
In the agentic era, travel businesses must sell brand, not destination
Recently, I sat in front of Atlas, the OpenAI browser, and typed: “Book me a week away at Christmas as cheaply as you can.” Within moments, it had done its search, done its sorting and selected all my “best” options, all of which leaned heavily on On the Beach.
From “negative trust equity” to strategic partner
What Nestlé's in-house agency journey tells us about the future of marketing organisations