How First-Party Signals Become Your GTM Moat
Verkada gets a quarter of its revenue from marketing-sourced leads. Here's how its growth team built a GTM system around signals no competitor can buy.
The GTM Engineer by Clay
Insights on building revenue systems with AI and automation—from the people who coined the term GTM Engineer.
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Most B2B companies waste half their paid ad budget showing ads to the wrong people like existing customers, open opportunities, or agencies who can’t buy.
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Customer success and sales teams spend hours building decks for every client interaction.
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How we built Clay’s GTM engineering function
And how to do it yourself
The blueprint for AI GTM adoption
A three-level framework from Clay and Hg
The Clay guide to Conversational Data
How we use Clay to mine millions of pages of call transcripts to generate revenue
How to do early career hiring the right way
Lessons from our early career program The Wheel