Why AI fails: people don't know their limits
How do you judge what's good output?
The Dispash
A dispassionate analysis of media, marketing, and tangentially relevant areas
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The unexpected art of AI and language
Correct prompting is harder than it seems
Troubling trends, predictions and questions for marketers in 2026
Ignore the real world at your own risk.
Can AI adverts ever be as effective as human creative?
AI-generated ads aren't always slop, even if the execution has a long way to go.
The anti-trend email for 2025
Trends are easy to write. Questions are harder to answer.
Why AI has changed nothing and everything
Two years on we have a powerful and exciting technology that still feels
News and Meta's very complicated relationship
Who should pay for journalism and why should it be Meta?
The anti-trend email: questions to ask in 2024
Rather than do trends, ask better questions
Why craft breweries may not survive the economic downturn
Smaller brewers produce brilliant beers. But is product enough to get them through a challenging market?
Media planning in the age of the Matildas
Record viewing figures shouldn't have been a surprise