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The Digital Runway®

Futureproof your brand and career at the intersection of Beauty, Fashion Tech & AI with marketing strategy, cultural analysis, trend forecasts, and business insights that bridge creativity, commerce, and innovation.

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OpenAI's Influencer Trip, Vogue World San Francisco and a $300 AI Donut

OpenAI's Summer Camp influencer trip sparked backlash over optics, water use and layoffs. Why every AI company has a different brand position, and who creators work with next.

Friend's AI Necklace 2.0 Costs $249. It's Still an AirTag on a Lanyard.

🪩 Fashion Tech Case Study / Friend AI Necklace spent $1.8M on a domain and made < $400K. Design, ads, sales, and why taste is the white space in wearable tech.

Google and Samsung Have the Tech. Gentle Monster Has the Taste. Warby Parker Has Distribution.

Runway Report / Google and Samsung showed 4 Android XR AI glasses frames with Gentle Monster and Warby Parker. What's still missing, and the 3 plays I'd run.

Is OpenAI's merch actually fashion?

🪩 Fashion Tech Case Study / OpenAI dropped ChatGPT basketballs. 3 strategic moves that would have made this tech merch drop a fashion collection

Phoebe Gates, Phia, and the Price of Proximity

🪩 Fashion Tech Case Study / Cookie stuffing made the headline. The real story is proximity, and a funding culture that rewards almost everything except building a business that makes money.

Q2 Fashion Tech Recap: AI Glasses Went Luxury, Money Bought Taste

📊 Trend Forecast / Q2's 3 trends that ran, 3 posts worth rereading, and 3 calls for Q3

Is Meta Building a Maison for AI Glasses?

🪩 Fashion Tech Case Study / Meta dropped Ray-Ban, added a Kylie Jenner edition, went private label across 26 AI glasses. Wearable Fashion Tech scorecard, ranked.

The Wearable Fashion Tech™️ Guide to Networking

📋 The Playbook / How I turned one NFC Chip Nail into a networking tool. The NFC chip nail networking guide: NFC chip, setup, and my 10 networking rules.

Are Fashion Girls Shopping at Best Buy?

Meta, Nothing, and Google are all at Best Buy. Why Best Buy is the channel, fashion is the strategy, and wearable tech launches need both.

Meta's Building an AI Necklace. But Is It Built for the Girls?

📰 Runway Report / Meta's building an AI necklace on Limitless. Why wearables are won with fashion, the Prada move, plus Oura Ring 5 and 3 shifts.